False or Deceptive Information

Our Community Guidelines prohibit political false information, such as erroneous information about voting, misrepresentations of a candidate’s positions or other content that undermines civic processes. There may be instances where our review teams are unable to verify whether a political claim is true, false, or potentially misleading. Ambiguous content may be allowed among friends or followers, but will not be eligible for recommendation.

Such content is prohibited in our Community Guidelines, which means it is also prohibited in these Content Guidelines.

Such content is prohibited in our Community Guidelines, which means it is also prohibited in these Content Guidelines.

Our Community Guidelines focus on manipulated media’s potential for harm (for example, a deep fake of a politician doing something embarrassing). Our Content Guidelines go further to deny amplification to false or misleading information even where there is no obvious risk to society. For example, clickbait tile images that use photo editing tools or AI to depict a snake the size of a bus, or that edit actors into costumes to spread completely unfounded casting rumors; these examples may not threaten civic integrity or public health, but they are misleading.

Such content is prohibited in our Community Guidelines, and these Content Guidelines go further to prohibit ambiguous or unclear impersonation. Satire, parody and commentary are allowed, but the reality of content authorship must be reasonably clear to a viewer as young as 13.

We prohibit links with excessive redirects or links that generate pop-ups or pop-unders or excessive ad load. You may not change the end destination or landing page of a link after you have displayed it in your content. Any links in your content must also comply with our Content Guidelines.

This means content where the intent is not to entertain or inform the viewer, but to manipulate them to boost the Snap’s views or interactions. Engagement bait often sets up an expectation that never pays off. Here is a non-exhaustive list of examples of prohibited engagement bait:

• A “wait for it” caption, but “it” never happens.

• Challenges based on nonexistent Snapchat features, such as, “Snapchat won’t let you like this 10 times.”

• Attempts to leverage likes or shares, such as, “If this gets 20,000 likes, I’ll shave my head.”

• Attempts to trick people into re-watching or pausing a Snap via long blocks of text, brief glimpses of something, or “spot the difference” games.

• Misleading or sensationalized headlines or Tiles, such as unfounded casting rumors, presenting a celebrity’s years-old arrest as breaking news, editing an image of someone’s body or face to imply a radical transformation, etc.