Health

All advertisers of prescription medicines must be pre-approved by Snap and may be required to submit proof of authorization to advertise the medicine in the applicable jurisdiction. To get started, please fill out this Health Related Products & Services advertiser form.

Snap permits targeting ads for prescription medications only to the following countries:

• Algeria, Bahrain, Canada, Costa Rica, Egypt, Hong Kong, Japan, Kuwait, New Zealand, Oman, Qatar, Saudi Arabia, Singapore, Tunisia, the United Arab Emirates, and the United States.

All advertisers of OTC medicines must be pre-approved by Snap and may be required to submit proof of authorization to advertise the medicine in the applicable jurisdiction. To get started, please fill out this Health Related Products & Services advertiser form.

Snap does not permit targeting ads for OTC medicines to the following countries:

• Colombia, Iraq, Lebanon, Romania, Spain, and Turkey.

Age targeting is required in the following countries:

• Czech Republic: 15+.

• Israel, and the United Kingdom: 16+.

• Argentina, Egypt, Finland, Italy, Kuwait, Lithuania, Oman, Poland, Portugal, Russia, and Sweden: 18+.

Health and dietary supplement advertisers must be pre-approved by Snap and may be required to submit proof of authorization to advertise the product in the applicable jurisdiction. To get started, please fill out this Health Related Products & Services advertiser form.

Advertisers must not:

• Promote products that may present risks for consumers (such as those included in advisories by local regulatory agencies).

• Promote weight-loss supplements.

• Contain exaggerated or unrealistic claims.

• Include “before and after” pictures related to weight loss.

Age targeting is required in the following countries:

• Colombia, Greece, Kuwait, and the United States: 18+.

Ads for diet and fitness products or services must not:

• Contain over-exaggerated claims or “before and after” images

• Demean the user, or shame anyone on the basis of body shape or size

• Mislead or inaccurately describe the qualities and characteristics of a food product, including any associated health and nutritional claims.

• Ads that reference weight loss must be targeted 18+.

Where ads for condoms are permitted, content may not depict sex acts or overly provocative imagery. See the Adult Content section for more details.

Snap does not permit targeting ads for condoms to the following countries:

• Bahrain, Ireland, Kuwait, Lebanon, Monaco, Oman, Poland, and Qatar.

Age targeting is required in the following countries:

• Norway: 16+.

• Australia, Chile, Egypt, Lithuania, Peru, Philippines, Portugal, Russia, Slovakia, and Turkey: 18+.

Hormonal contraceptives classified as medicines are subject to the policies for either prescriptions or OTC, as applicable according to country-specific requirements.

Snap does not permit targeting ads for hormonal contraceptives to the following countries:

• Bahrain, Colombia, Czech Republic, Denmark, Germany, Iraq, Ireland, Italy, Kuwait, Lebanon, Monaco, Oman, Poland, Qatar, Romania, Saudi Arabia, Spain, Switzerland, Thailand, Turkey, the United Arab Emirates, and Uruguay.

Age targeting is required in the following countries:

• Australia, Egypt, Lithuania, Portugal, and Slovakia: 18+.