Transparency Report

July 1, 2022 – December 31, 2022

Released:

June 20, 2023

Updated:

June 20, 2023

To provide insight into Snap’s safety efforts and the nature and volume of content reported on our platform, we publish transparency reports twice a year. We are committed to continuing to make these reports more comprehensive and informative to the many stakeholders who care deeply about our content moderation and law enforcement practices, as well as the  well-being of our community. 

This report covers the second half of 2022 (July 1 - December 31). As with our previous reports, we share data about the global number of in-app content and account-level reports we received and enforced against across specific categories of policy violations; how we responded to requests from law enforcement and governments; and our enforcement actions broken down by country. It also captures recent additions to this report, including the Violative View Rate of Snapchat content, potential trademark violations, and incidences of false information on the platform.

As part of our ongoing commitment to continually improve our transparency reports, we are introducing a few new elements with this release. We have added a section labeled “Analysis of Content and Account Violations” wherein we assess major data changes relative to our previous reporting period. 

In addition, we have updated how we present data in our content and account violations tables, both on the landing page and our country sub-pages. Previously, we ordered violations from most to least content enforcements. To improve consistency, our ordering now mirrors our Community Guidelines. This came at the suggestion of Snap’s Safety Advisory Board, which independently educates, challenges, raises issues to, and advises Snap on how to help keep the Snapchat community safe.

Finally, we have updated our Glossary with links to our Community Guidelines Explainers, which provide additional context around our platform policy and operational efforts. 

For more information about our policies for combating online harms, and plans to continue evolving our reporting practices, please read our recent Safety & Impact blog about this transparency report. 

To find additional resources for safety and privacy on Snapchat, see our About Transparency Reporting tab at the bottom of the page.

Overview of Content and Account Violations

De 1 de janeiro a 30 de junho de 2022, aplicámos a lei contra 5.688.970 conteúdos em todo o mundo que violaram as nossas políticas. As ações de imposição podem incluir a eliminação do conteúdo ofensivo ou o encerramento da conta em questão.

Durante o período de denúncia, vimos uma Taxa de Visualização Violatória (VVR) de 0,04%, o que significa que em cada 10 000 visualizações de Snaps e Histórias no Snapchat, 4 continham conteúdos que violavam as nossas normas. 

*Correctly and consistently enforcing against false information is a dynamic process that requires up-to-date context and diligence.  As we strive to continually improve the precision of our agents’ enforcement in this category, we have chosen, since H1 2022, to report figures in the "Content Enforced" and "Unique Accounts Enforced" categories that are estimated based on a rigorous quality-assurance review of a statistically significant portion of false information enforcements.  Specifically, we sample a statistically significant portion of false information enforcements across each country and quality-check the enforcement decisions.  We then use those quality-checked enforcements to derive enforcement rates with a 95% confidence interval (+/- 5% margin of error), which we use to calculate the false information enforcements reported in the Transparency Report.  

Analysis of Content and Account Violations

De 1 de janeiro a 30 de junho de 2022, aplicámos a lei contra 5.688.970 conteúdos em todo o mundo que violaram as nossas políticas. As ações de imposição podem incluir a eliminação do conteúdo ofensivo ou o encerramento da conta em questão.

Durante o período de denúncia, vimos uma Taxa de Visualização Violatória (VVR) de 0,04%, o que significa que em cada 10 000 visualizações de Snaps e Histórias no Snapchat, 4 continham conteúdos que violavam as nossas normas. 

Combating Child Sexual Exploitation & Abuse

The sexual exploitation of any member of our community, especially minors, is illegal, abhorrent, and prohibited by our Community Guidelines. Preventing, detecting, and eradicating Child Sexual Exploitation and Abuse Imagery (CSEAI) on our platform is a top priority for Snap, and we continually evolve our capabilities to combat these and other crimes.

Our Trust & Safety team uses active technology detection tools, such as PhotoDNA robust hash-matching and Google’s Child Sexual Abuse Imagery (CSAI) Match to identify known illegal images and videos of child sexual abuse, respectively, and report them to the U.S. National Center for Missing and Exploited Children (NCMEC), as required by law. NCMEC then, in turn, coordinates with domestic or international law enforcement, as required.

In the second half of 2022, we proactively detected and actioned 94 percent of the total child sexual exploitation and abuse violations reported here.

*Note que cada envio à NCMEC pode conter várias partes de conteúdo. O total de peças de comunicação social individuais enviadas à NCMEC é igual ao nosso conteúdo total aplicado.

Terrorist and Violent Extremist Content

During the reporting period, we removed 132 accounts for violations of our policy prohibiting terrorist and violent extremist content.

At Snap, we remove terrorist and violent extremism content reported through multiple channels. These include encouraging users to report terrorist and violent extremist content through our in-app reporting menu, and we work closely with law enforcement to address terrorist and violent extremist content that may appear on Snap.

Self-harm and Suicide Content

Preocupamo-nos profundamente com a saúde mental e o bem-estar dos Snapchatters, que tem — e continua a — fazer-nos tomar decisões conscientes na construção de um Snapchat de forma diferente. Enquanto plataforma concebida para comunicações entre amigos reais, acreditamos que o Snapchat pode desempenhar um papel exclusivo no empoderamento de amigos na ajuda uns aos outros durante momentos difíceis.

Quando a nossa equipa de Confiança e Segurança identifica um Snapchatter com dificuldades, pode encaminhá-lo para os recursos de intervenção e apoio à autoflagelação e notificar a equipa de resposta a emergências, se for apropriado. Os recursos que partilhamos estão disponíveis na nossa lista global de recursos de segurança e estão disponíveis publicamente para todos os Snapchatters.

Country Overview

Esta secção fornece uma visão geral da aplicação das nossas Diretrizes da Comunidade numa amostragem de regiões geográficas. As nossas Diretrizes aplicam-se a todos os conteúdos no Snapchat, bem como a todos os Snapchatters, pelo mundo fora, independentemente da sua localização.

As informações individuais para cada país podem ser descarregadas através do ficheiro CSV em anexo.

Government & Intellectual Property Removal Requests

Sobre relatório de transparência

Glossário do Relatório de Transparência