Informe de transparencia
1 de enero de 2022 - 30 de junio de 2022
Publicado:
29 de noviembre de 2022
Actualizado:
29 de noviembre de 2022
To provide insight into Snap’s safety efforts and the nature and volume of content reported on our platform, we publish transparency reports twice a year. We are committed to continuing to make these reports more comprehensive and informative to the many stakeholders who care deeply about our content moderation and law enforcement practices, as well as the well-being of our community.
This report covers the second half of 2022 (July 1 - December 31). As with our previous reports, we share data about the global number of in-app content and account-level reports we received and enforced against across specific categories of policy violations; how we responded to requests from law enforcement and governments; and our enforcement actions broken down by country. It also captures recent additions to this report, including the Violative View Rate of Snapchat content, potential trademark violations, and incidences of false information on the platform.
As part of our ongoing commitment to continually improve our transparency reports, we are introducing a few new elements with this release. We have added a section labeled “Analysis of Content and Account Violations” wherein we assess major data changes relative to our previous reporting period.
In addition, we have updated how we present data in our content and account violations tables, both on the landing page and our country sub-pages. Previously, we ordered violations from most to least content enforcements. To improve consistency, our ordering now mirrors our Community Guidelines. This came at the suggestion of Snap’s Safety Advisory Board, which independently educates, challenges, raises issues to, and advises Snap on how to help keep the Snapchat community safe.
Finally, we have updated our Glossary with links to our Community Guidelines Explainers, which provide additional context around our platform policy and operational efforts.
For more information about our policies for combating online harms, and plans to continue evolving our reporting practices, please read our recent Safety & Impact blog about this transparency report.
To find additional resources for safety and privacy on Snapchat, see our About Transparency Reporting tab at the bottom of the page.
Overview of Content and Account Violations
Del 1 de enero al 30 de junio de 2022, aplicamos medidas contra 5 688 970 contenidos en todo el mundo que violaron nuestras políticas. Entre dichas medidas se incluyen, por ejemplo, la eliminación del contenido ofensivo o la eliminación de la cuenta en cuestión.
En el período de este informe, vimos una Tasa de visualización de contenido infractor (VVR, por sus siglas en inglés) del 0,04 %. Esto significa que de cada 10 000 visualizaciones de contenido de Snap, 4 tenían contenido que infringió nuestras pautas.
*Correctly and consistently enforcing against false information is a dynamic process that requires up-to-date context and diligence. As we strive to continually improve the precision of our agents’ enforcement in this category, we have chosen, since H1 2022, to report figures in the "Content Enforced" and "Unique Accounts Enforced" categories that are estimated based on a rigorous quality-assurance review of a statistically significant portion of false information enforcements. Specifically, we sample a statistically significant portion of false information enforcements across each country and quality-check the enforcement decisions. We then use those quality-checked enforcements to derive enforcement rates with a 95% confidence interval (+/- 5% margin of error), which we use to calculate the false information enforcements reported in the Transparency Report.
Analysis of Content and Account Violations
Del 1 de enero al 30 de junio de 2022, aplicamos medidas contra 5 688 970 contenidos en todo el mundo que violaron nuestras políticas. Entre dichas medidas se incluyen, por ejemplo, la eliminación del contenido ofensivo o la eliminación de la cuenta en cuestión.
En el período de este informe, vimos una Tasa de visualización de contenido infractor (VVR, por sus siglas en inglés) del 0,04 %. Esto significa que de cada 10 000 visualizaciones de contenido de Snap, 4 tenían contenido que infringió nuestras pautas.