Informe de transparencia

1 de enero de 2022 - 30 de junio de 2022

Publicado:

29 de noviembre de 2022

Actualizado:

29 de noviembre de 2022

To provide insight into Snap’s safety efforts and the nature and volume of content reported on our platform, we publish transparency reports twice a year. We are committed to continuing to make these reports more comprehensive and informative to the many stakeholders who care deeply about our content moderation and law enforcement practices, as well as the  well-being of our community. 

This report covers the second half of 2022 (July 1 - December 31). As with our previous reports, we share data about the global number of in-app content and account-level reports we received and enforced against across specific categories of policy violations; how we responded to requests from law enforcement and governments; and our enforcement actions broken down by country. It also captures recent additions to this report, including the Violative View Rate of Snapchat content, potential trademark violations, and incidences of false information on the platform.

As part of our ongoing commitment to continually improve our transparency reports, we are introducing a few new elements with this release. We have added a section labeled “Analysis of Content and Account Violations” wherein we assess major data changes relative to our previous reporting period. 

In addition, we have updated how we present data in our content and account violations tables, both on the landing page and our country sub-pages. Previously, we ordered violations from most to least content enforcements. To improve consistency, our ordering now mirrors our Community Guidelines. This came at the suggestion of Snap’s Safety Advisory Board, which independently educates, challenges, raises issues to, and advises Snap on how to help keep the Snapchat community safe.

Finally, we have updated our Glossary with links to our Community Guidelines Explainers, which provide additional context around our platform policy and operational efforts. 

For more information about our policies for combating online harms, and plans to continue evolving our reporting practices, please read our recent Safety & Impact blog about this transparency report. 

To find additional resources for safety and privacy on Snapchat, see our About Transparency Reporting tab at the bottom of the page.

Overview of Content and Account Violations

Del 1 de enero al 30 de junio de 2022, aplicamos medidas contra 5 688 970 contenidos en todo el mundo que violaron nuestras políticas. Entre dichas medidas se incluyen, por ejemplo, la eliminación del contenido ofensivo o la eliminación de la cuenta en cuestión.

En el período de este informe, vimos una Tasa de visualización de contenido infractor (VVR, por sus siglas en inglés) del 0,04 %. Esto significa que de cada 10 000 visualizaciones de contenido de Snap, 4 tenían contenido que infringió nuestras pautas. 

*Correctly and consistently enforcing against false information is a dynamic process that requires up-to-date context and diligence.  As we strive to continually improve the precision of our agents’ enforcement in this category, we have chosen, since H1 2022, to report figures in the "Content Enforced" and "Unique Accounts Enforced" categories that are estimated based on a rigorous quality-assurance review of a statistically significant portion of false information enforcements.  Specifically, we sample a statistically significant portion of false information enforcements across each country and quality-check the enforcement decisions.  We then use those quality-checked enforcements to derive enforcement rates with a 95% confidence interval (+/- 5% margin of error), which we use to calculate the false information enforcements reported in the Transparency Report.  

Analysis of Content and Account Violations

Del 1 de enero al 30 de junio de 2022, aplicamos medidas contra 5 688 970 contenidos en todo el mundo que violaron nuestras políticas. Entre dichas medidas se incluyen, por ejemplo, la eliminación del contenido ofensivo o la eliminación de la cuenta en cuestión.

En el período de este informe, vimos una Tasa de visualización de contenido infractor (VVR, por sus siglas en inglés) del 0,04 %. Esto significa que de cada 10 000 visualizaciones de contenido de Snap, 4 tenían contenido que infringió nuestras pautas. 

Combating Child Sexual Exploitation & Abuse

The sexual exploitation of any member of our community, especially minors, is illegal, abhorrent, and prohibited by our Community Guidelines. Preventing, detecting, and eradicating Child Sexual Exploitation and Abuse Imagery (CSEAI) on our platform is a top priority for Snap, and we continually evolve our capabilities to combat these and other crimes.

Our Trust & Safety team uses active technology detection tools, such as PhotoDNA robust hash-matching and Google’s Child Sexual Abuse Imagery (CSAI) Match to identify known illegal images and videos of child sexual abuse, respectively, and report them to the U.S. National Center for Missing and Exploited Children (NCMEC), as required by law. NCMEC then, in turn, coordinates with domestic or international law enforcement, as required.

In the second half of 2022, we proactively detected and actioned 94 percent of the total child sexual exploitation and abuse violations reported here.

**Note that each submission to NCMEC can contain multiple pieces of content. The total individual pieces of media submitted to NCMEC is equal to our total content enforced.

Terrorist and Violent Extremist Content

During the reporting period, we removed 132 accounts for violations of our policy prohibiting terrorist and violent extremist content.

At Snap, we remove terrorist and violent extremism content reported through multiple channels. These include encouraging users to report terrorist and violent extremist content through our in-app reporting menu, and we work closely with law enforcement to address terrorist and violent extremist content that may appear on Snap.

Self-harm and Suicide Content

Nos preocupamos profundamente por la salud mental y el bienestar de los usuarios de Snapchat que nos informaron, y siguen haciéndolo, para tomar decisiones que permitan construir Snapchat de manera diferente. Como plataforma diseñada para la comunicación entre amigos reales, creemos que Snapchat puede desempeñar un papel único en el empoderamiento de los amigos para que se ayuden mutuamente en momentos difíciles.

Cuando nuestro equipo de Confianza y Seguridad identifica a un Snapchatter en dificultades, puede enviar recursos de apoyo y prevención del daño autoinfligido y notificar al personal de respuesta a emergencias cuando corresponda. Los recursos que compartimos se encuentran disponibles en nuestra lista global de recursos de seguridad. Estos se encuentran a disposición de todos los Snapchatters.

Country Overview

En esta sección se ofrece un resumen general de la aplicación de Pautas para la comunidad en un muestreo de regiones geográficas. Nuestras Pautas rigen para todo el contenido en Snapchat y todos los Snapchatters en todo el mundo, independientemente de la ubicación.

Se puede descargar información para los países individuales a través del archivo CSV adjunto: