Recommendation Eligibility

Commercial Content

Our Commercial Content Policy applies to any content on Snapchat that is not a traditional advertisement served by Snap, but is is sponsored by, promotes, or advertises any brand, product, good, or service (including your own brand or business), and content you have been incentivized to post by receiving monetary payment or free gifts.

Commercial content is not eligible for recommendation if:

  • It violates any part of our Commercial Content policy.

  • It does not disclose its commercial nature. Snap offers a “paid partnership” disclosure tool and profile-level age and location targeting tools to help Creators, Partners and brands comply with 1) local laws, 2) our Advertising Policies and 3) our Commercial Content Policy. We require the use of these tools where applicable.