October 27, 2026

October 27, 2026

We publish this transparency report twice a year to provide insights into Snap’s safety efforts. As part of our commitment to safety and transparency, we consistently strive to make these reports more comprehensive and informative for the many stakeholders who care deeply about our content moderation, approach to law enforcement, and the safety and well-being of the Snapchat community. 

This Transparency Report covers the first half of 2026 (January 1 - June 30). We share global data about user reports and proactive detection; enforcements by our Safety teams across specific categories of Community Guidelines violations; how we responded to requests from law enforcement and governments; and how we responded to notices of copyright and trademark infringement. We also provide country-specific insights in a series of linked pages.

To find additional safety and privacy resources on Snapchat, see our About Transparency Reporting tab at the bottom of the page.

Please note that the most up-to-date version of this Transparency Report is the English version.

The full report can be found below. In addition, we offer the following files:

1. PDF of the entire report, including country overviews

2. PDF of the country overviews only

3. CSV with all global, regional and country data

Our Safety teams enforce our Community Guidelines both proactively (through the use of automated detection tools) and reactively (in response to reports of potential violations submitted to Snap). In the first half of 2026, our Safety teams took the following total number of enforcements:

Below is a breakdown by type of Community Guidelines violations, including the median “turnaround time” between when we detected the violation, either proactively or following a report and when we took final action on the relevant content or account:

The Total Enforcements data includes proactive enforcements and reactive enforcements taken by Snap after review of reports submitted through Snapchat's in-app reporting menu ("in-app reports") and certain Support Site reports. This represents the vast majority of enforcements made by Snap’s Trust & Safety team. This number excludes certain enforcements made as a result of reports made to Snap via our Support Site or other mechanisms (e.g., via email), or as a result of some proactive investigations undertaken by our Safety teams. These excluded enforcements represent less than 1% of enforcement volume in the first half of 2026.

The Community Guidelines enforcements above exclude content that was restricted to comply with local laws (e.g., local regulations on specific goods, unauthorized sharing of certain imagery, or localized definitions of harmful content), but did not violate Snap’s global Community Guidelines. During H1 2026, Snap’s Safety Team undertook 70 such enforcements on the basis of local law, involving 49 unique accounts, all in response to user reporting of locally illegal content. 

During the reporting period, we identified a Violative View Rate (VVR) of approximately 0.02%, which means that out of every 10,000 Snap and Story views on Snapchat, approximately 2 contained content found to violate our Community Guidelines. Among enforcements for what we consider to be “Severe Harms,” we identified a VVR of 0.0002%. A breakdown of VVR by policy is provided in the table below.

From January 1 - June 30, 2026, in response to 26,520,872 reports of violations of our Community Guidelines, Snap’s Safety teams took a total of 8,019,172 enforcement actions globally, including enforcements against 5,254,814 unique accounts.  This reporting volume excludes most support site and email reports, which comprise less than 1% of total reporting volume. The median turnaround time for our Safety teams to take enforcement action in response to those reports was ~1 minute.

We use automated tools to proactively detect and, in some cases, enforce against violations of our Community Guidelines. These tools include hash-matching technology (including Microsoft’s PhotoDNA and Google’s CSAI Match), Google’s Content Safety API, and other proprietary technology designed to detect illegal and violative text and media, sometimes leveraging artificial intelligence including machine learning. Our proactive detection numbers routinely fluctuate as the result of user behavior changes, improvements to our detection capabilities, and changes to our policies.

In the first half of 2026, we took the following enforcement actions after proactively detecting violations of our Community Guidelines using automated detection tools:

Sexual exploitation of any member of our community, especially minors, is illegal, abhorrent, and prohibited by our Community Guidelines. Preventing, detecting, and eradicating CSEA (Child Sexual Exploitation and Abuse) on our platform is a top priority for Snap, and we continually evolve our capabilities to combat these and other crimes.

We use proactive technology detection tools to help identify CSEA-related content. These tools include hash-matching tools (including Microsoft’s PhotoDNA and Google’s CSAI Match, to identify known illegal images and videos of CSEA, respectively) and Google’s Content Safety API (to identify novel, "never-before-hashed" illegal imagery). In addition, in some cases, we use behavioral signals to enforce against other apparent CSEA-related activity. We report CSEA-related content to the U.S. National Center for Missing and Exploited Children (NCMEC), as required by law. NCMEC then coordinates with domestic or international law enforcement, as necessary.

In the first half of 2026, we took the following actions upon identifying CSEA on Snapchat (either proactively or upon receiving a report):

Snapchat empowers friends to help each other in difficult times by providing resources and support for Snapchatters in need. 

Our Here For You portal provides resources from experts when users search for certain topics related to mental health, anxiety, depression, stress, suicidal thoughts, grief and bullying. We have also developed a page dedicated to combating financially motivated sexual extortion and other sexual risks and harms, in an effort to support those in distress.

When our Safety teams become aware of a Snapchatter in distress, they are equipped to provide  self-harm prevention and support resources, and to notify emergency services, as needed. The resources we share are available on our global list of safety resources, which is publicly available to all Snapchatters at our Privacy, Safety & Policy Hub.

Below we provide information about appeals we received from users requesting a review of our decision to lock their account for Community Guidelines violations in the first half of 2026:

Snap is committed to ensuring that all ads are fully compliant with our advertising policies. We believe in a responsible approach to advertising that helps create a safe experience for all Snapchatters. All ads are subject to our review and approval. In addition, we reserve the right to remove ads, including in response to user feedback, which we take seriously. 

Below we have included insight into our moderation for paid advertisements that are reported to us following their publication on Snapchat. Note that ads on Snapchat can be removed for a variety of reasons as outlined in Snap’s Advertising Policies, including deceptive content, adult content, violent or disturbing content, hate speech, and intellectual property infringement. Additionally, you can find Snapchat’s Ads Gallery on values.snap.com under the “Transparency” tab.