Transparency Report

July 1, 2022 – December 31, 2022

Released:

June 20, 2023

Updated:

June 20, 2023

To provide insight into Snap’s safety efforts and the nature and volume of content reported on our platform, we publish transparency reports twice a year. We are committed to continuing to make these reports more comprehensive and informative to the many stakeholders who care deeply about our content moderation and law enforcement practices, as well as the  well-being of our community. 

This report covers the second half of 2022 (July 1 - December 31). As with our previous reports, we share data about the global number of in-app content and account-level reports we received and enforced against across specific categories of policy violations; how we responded to requests from law enforcement and governments; and our enforcement actions broken down by country. It also captures recent additions to this report, including the Violative View Rate of Snapchat content, potential trademark violations, and incidences of false information on the platform.

As part of our ongoing commitment to continually improve our transparency reports, we are introducing a few new elements with this release. We have added a section labeled “Analysis of Content and Account Violations” wherein we assess major data changes relative to our previous reporting period. 

In addition, we have updated how we present data in our content and account violations tables, both on the landing page and our country sub-pages. Previously, we ordered violations from most to least content enforcements. To improve consistency, our ordering now mirrors our Community Guidelines. This came at the suggestion of Snap’s Safety Advisory Board, which independently educates, challenges, raises issues to, and advises Snap on how to help keep the Snapchat community safe.

Finally, we have updated our Glossary with links to our Community Guidelines Explainers, which provide additional context around our platform policy and operational efforts. 

For more information about our policies for combating online harms, and plans to continue evolving our reporting practices, please read our recent Safety & Impact blog about this transparency report. 

To find additional resources for safety and privacy on Snapchat, see our About Transparency Reporting tab at the bottom of the page.

Overview of Content and Account Violations

從 2022 年 1 月 1 日至 6 月 30 日,我們在全球範圍內對違反我們政策的 5,688,970 條內容進行了強制執行。這些強制措施包括移除違規內容或終止相關帳戶。

在本報告期間內,我們的違規瀏覽率 (VVR) 為 0.04%,這表示在 Snapchat 上每 10,000 次 Snap 及內容瀏覽中,就有 4 次涉及違反原則的內容。

*Correctly and consistently enforcing against false information is a dynamic process that requires up-to-date context and diligence.  As we strive to continually improve the precision of our agents’ enforcement in this category, we have chosen, since H1 2022, to report figures in the "Content Enforced" and "Unique Accounts Enforced" categories that are estimated based on a rigorous quality-assurance review of a statistically significant portion of false information enforcements.  Specifically, we sample a statistically significant portion of false information enforcements across each country and quality-check the enforcement decisions.  We then use those quality-checked enforcements to derive enforcement rates with a 95% confidence interval (+/- 5% margin of error), which we use to calculate the false information enforcements reported in the Transparency Report.  

Analysis of Content and Account Violations

從 2022 年 1 月 1 日至 6 月 30 日,我們在全球範圍內對違反我們政策的 5,688,970 條內容進行了強制執行。這些強制措施包括移除違規內容或終止相關帳戶。

在本報告期間內,我們的違規瀏覽率 (VVR) 為 0.04%,這表示在 Snapchat 上每 10,000 次 Snap 及內容瀏覽中,就有 4 次涉及違反原則的內容。

Combating Child Sexual Exploitation & Abuse

The sexual exploitation of any member of our community, especially minors, is illegal, abhorrent, and prohibited by our Community Guidelines. Preventing, detecting, and eradicating Child Sexual Exploitation and Abuse Imagery (CSEAI) on our platform is a top priority for Snap, and we continually evolve our capabilities to combat these and other crimes.

Our Trust & Safety team uses active technology detection tools, such as PhotoDNA robust hash-matching and Google’s Child Sexual Abuse Imagery (CSAI) Match to identify known illegal images and videos of child sexual abuse, respectively, and report them to the U.S. National Center for Missing and Exploited Children (NCMEC), as required by law. NCMEC then, in turn, coordinates with domestic or international law enforcement, as required.

In the second half of 2022, we proactively detected and actioned 94 percent of the total child sexual exploitation and abuse violations reported here.

**Note that each submission to NCMEC can contain multiple pieces of content. The total individual pieces of media submitted to NCMEC is equal to our total content enforced.

Terrorist and Violent Extremist Content

During the reporting period, we removed 132 accounts for violations of our policy prohibiting terrorist and violent extremist content.

At Snap, we remove terrorist and violent extremism content reported through multiple channels. These include encouraging users to report terrorist and violent extremist content through our in-app reporting menu, and we work closely with law enforcement to address terrorist and violent extremist content that may appear on Snap.

Self-harm and Suicide Content

我們非常關心 Snapchatter 的心理健康和福祉,這已經並繼續影響我們以不同方式構建 Snapchat 的決定。作為一個專為真實朋友之間交流而設計的平台,我們相信 Snapchat 可以發揮獨特的作用,讓朋友們能夠在困難時刻互相幫助。

當我們的「信任與安全」團隊發現有 Snapchatter 陷入困境時,他們可以轉寄自殘預防及支援資源,並在適當的情況下通知應急人員。我們分享的資源請見全球安全資源清單,這些資源皆對所有 Snapchatter 公開提供。

Country Overview

本節概述我們的社群規範在地理區域抽樣中的執行情況。我們的規範適用於 Snapchat 上的所有內容以及所有 Snapchatter,不分地點,全球通用。

各別國家/地區的相關資訊,請下載附件 CSV 檔案: