We are vigilant in our enforcement against fraudulent advertisements. Fraud includes a range of scams and deceptive marketing practices that abuse community trust or otherwise entice users to make purchases or engage in activities under misleading pretences.
We prohibit:
Advertisements that are false or misleading, including deceptive claims, offers, functionality or business practices.
Unauthorised or undisclosed sponsored content
Promotion of fraudulent goods or services, including counterfeit documents or certificates, or counterfeit products.Creating or sharing content that mimics the appearance or function of Snapchat features or formats.
Advertisements that contain deceiving calls to action or lead to landing pages unrelated to the brand or content being advertised.
Cloaking, otherwise restricting landing page access or modifications to URL content following submission in an attempt to circumvent review.
Advertisements that encourage dishonest behaviour (e.g., advertisements for fake IDs, plagiarism, essay writing services).
Non-delivery of goods, or misrepresented shipping delays or inventory constraints
Use of subliminal techniques
See also Industry Specifics: financial products and services