Introduction
We want Snapchat to be a safe and positive experience for everyone who uses our platform or products. For this reason, we created rules and policies that explain the rights and responsibilities of all members of our community.
Policy Centre
Your resource for understanding the rules and policies across Snapchat.
Community Guidelines
Our Community Guidelines help support our mission by striving to keep Snapchatters safe, while still encouraging self-expression. Here, you’ll find our rules for what kind of behaviour is and isn’t allowed on Snapchat, and how we enforce those rules.
Content Guidelines for Recommendation Eligibility
In addition to our Community Guidelines and Terms of Service, content that reaches a larger audience must adhere to these additional guidelines in order to be eligible for algorithmic recommendation beyond the creator’s friends or followers.
Advertising Policies
Our Advertising Policies explain the rights and responsibilities of all businesses that choose to advertise on Snap. We expect advertisers to be honest about their products, services and content, to be kind to our diverse community, and to never compromise Snapchatters’ privacy. All adverts are subject to our review and approval.
Commercial Content Policy
This Commercial Content Policy applies to content on the Snap platform other than ads served by Snap, which is sponsored by, promotes, or advertises any brand, products, goods or service (including your own brand or business), and content you have been incentivised to post by receiving monetary payment or free gifts.
Creator Monetisation Policy
The Creator Monetisation Policy explains our criteria for rewarding creators of consistently engaging, original and authentic content.
Looking for more information?
Check out these additional resources:
Privacy Centre
Our policies and in-app safety features help Snapchatters express themselves and safely connect with people they actually know.
Safety Centre
We are committed to being transparent about what we’re doing to help keep Snapchatters safe, while respecting their privacy.
Transparency Reports
We are committed to being transparent about what we’re doing to help keep Snapchatters safe, while respecting their privacy.