We want to reward consistent, high-quality content creation. You can get a sense of our criteria for content quality by taking some time to read our Content Guidelines for Recommendation Eligibility. If you primarily or frequently publish content that is “not eligible for recommendation,” you are most likely not a good candidate for content monetisation on Snapchat.
In addition to consistently following the Content Guidelines for Recommendation Eligibility, monetised accounts should consistently demonstrate originality and authenticity.
Monetisable:
You publish original, engaging content that you or your organisation created. If you are posting someone else’s content, you must add to it in a valuable, transformative way, such as:
Reacting to a video (for example, adding your own commentary to a sports replay)
Using clips in the context of reviews (for example, talking about a movie while playing relevant excerpts)
Editing footage in a creative way (for example, a compilation of the ten best wedding cakes, assembled into a countdown list, with added context, commentary and/or creative elements)
Showing clips from social media when the content is both 1) properly attributed to the original creator, and 2) presented with original commentary about its relevance to newsworthy current events, trends or public discourse.
You publish authentic content that builds trust with Snapchatters and advertisers. You do not mislead. Your tiles or introductions set up expectations that are rewarded within the rest of your content.
Not Monetisable:
You primarily or frequently publish unoriginal content that you did not create and which you did not transform in a meaningful way, such as:
Unaltered clips or compilations of clips from TV shows, movies, music videos
Re-uploading other people’s social media posts
You post repetitive content, such as repeatedly reposting your own content, or content that is duplicative, or designed solely for boosting views rather than entertaining or informing viewers, such as:
Re-using the same tile image over and over
Posting minimally-distinguishable Snaps, such as nodding and pointing at written quotations over and over.
You frequently publish inauthentic content that misleads people (even if the subject matter is not as “serious” as politics, health or tragic events). Engagement bait is misleading because it sets up an expectation that never pays off, such as:
An irrelevant tile image (for example, an image of a celebrity who is not mentioned in the rest of the story)
A shocking tile (for example, images that may, at first glance, resemble genitalia)
An unfounded rumour (for example, baseless speculation that an actor might play a certain character in an upcoming movie)
Long-past events presented as current events (for example, a celebrity’s years-old arrest depicted as breaking news)
Deceptively manipulated media (for example, editing an image of someone’s body or face to imply a radical transformation, or editing a snake to appear to be as large as a bus, etc.)