Policy Centre

Creator Monetization Policy

We want to financially reward creators for consistently publishing high-quality content on Snapchat. The goals of the content monetization program are that:

  • Snapchatters feel that viewing your content is time well-spent, and

  • Advertisers feel eager to associate their brands with your content. 


In order to be eligible for monetization, content must adhere to the policies on this page, as well as our:



Tip: in order for your content to reach a wide audience beyond your followers, it must adhere to the Content Guidelines for Recommendation Eligibility


The monetization policies on this page are distinct from the Commercial Content Policy, which applies to within-content advertising, i.e., sponsored content.

How can I become eligible for monetization?

Individual creators can find more information here:

Learn how to make money on Snapchat 


Organizations, such as trusted news outlets or other media companies, can find information here:

Snapchat Shows | Content Partners

How are these Content Monetization Policies applied?

Snap’s Content team evaluates accounts (creators or partners) holistically. In order to identify a pattern of publishing content that fails to meet the standards of monetization eligibility, we use a mix of human and algorithmic moderation. We also listen to feedback from users, brands and other stakeholders. If your account fails to adhere to these policies, then you may be ineligible for payment.  We may also remove advertising from appearing alongside specific content and suspend or permanently revoke your participation in the monetization program. 


Further enforcement details may be found in the Creator Stories Terms and

Spotlight Terms, which are available to eligible accounts.

Monetization Policies

We want to reward consistent, high-quality content creation. You can get a sense of our criteria for content quality by taking some time to read our Content Guidelines for Recommendation Eligibility. If you primarily or frequently publish content that is “not eligible for recommendation,” you are most likely not a good candidate for content monetization on Snapchat. 


In addition to consistently following the Content Guidelines for Recommendation Eligibility, monetized accounts should consistently demonstrate originality and authenticity. 

Monetizable:


You publish original, engaging content that you or your organization created. If you are posting someone else’s content, you must add to it in a valuable, transformative way, such as:

  • Reacting to a video (for example, adding your own commentary to a sports replay)

  • Using clips in the context of reviews (for example, talking about a movie while playing relevant excerpts)

  • Editing footage in a creative way (for example, a compilation of the ten best wedding cakes, assembled into a countdown list, with added context, commentary and/or creative elements)

  • Showing clips from social media when the content is both 1) properly attributed to the original creator, and 2) presented with original commentary about its relevance to newsworthy current events, trends, or public discourse 


You publish authentic content that builds trust with Snapchatters and advertisers. You do not mislead. Your tiles or introductions set up expectations that are rewarded within the rest of your content. 

Not Monetizable:


You primarily or frequently publish unoriginal content that you did not create and which you did not transform in a meaningful way, such as:

  • Unaltered clips or compilations of clips from TV shows, movies, music videos

  • Re-uploading other people’s social media posts

 

You post repetitive content, such as repeatedly reposting your own content, or content that is duplicative, or designed solely for boosting views rather than entertaining or informing viewers, such as:

  • Re-using the same tile image over and over

  • Posting minimally-distinguishable Snaps, such as nodding and pointing at written quotations over and over.  


You frequently publish inauthentic content that misleads people (even if the subject matter is not as “serious” as politics, health, or tragic events). Engagement bait is misleading because it sets up an expectation that never pays off, such as:

  • An irrelevant tile image (for example, an image of a celebrity who is not mentioned in the rest of the story)

  • A shocking tile (for example, images that may, at first glance, resemble genitalia) 

  • An unfounded rumor (for example, baseless speculation that an actor might play a certain character in an upcoming movie)

  • Long-past events presented as current events (for example, a celebrity’s years-old arrest depicted as breaking news)

  • Deceptively manipulated media (for example, editing an image of someone’s body or face to imply a radical transformation, or editing a snake to appear to be as large as a bus, etc.)