Below we include definitions of commonly used terms, policies, and operational practices discussed in our transparency report. 

Sexually Explicit Content: Refers to the promotion or distribution of sexual nudity, pornography, or offers of sexual services. For more information, please review our explainer on Sexually Explicit Content.

Harassment and bullying: Refers to any unwanted behaviour that could cause an ordinary person to experience emotional distress, such as verbal abuse, sexual harassment, or unwanted sexual attention. This category also includes the sharing or receipt of non-consensual intimate imagery (NCII). For more information, please review our explainer on Harassment & Bullying.

Threats & Violence: Refer to content that expresses the intention to cause serious physical or emotional harm. Violence refers to any content that attempts to incite, glorify, or depict human violence, animal abuse, gore, or graphic imagery. For more information, please review our explainer on Threats, Violence, and Harm.

Self-Harm & Suicide: Refers to the glorification of self-harm, including the promotion of self-injury, suicide or eating disorders. For more information, please review our explainer on Threats, Violence, and Harm.

False Information: False Information includes false or misleading content that causes harm or is malicious, such as denying the existence of tragic events, unsubstantiated medical claims, or undermining the integrity of civic processes. For more information, please review our explainer on Harmful False or Deceptive Information.

Impersonation: Occurs when an account is falsely pretending to be associated with another person or brand. For more information, please review our explainer on Harmful False or Deceptive Information.

Spam: Spam refers to unsolicited messages or irrelevant shared content that is likely to cause harmful confusion or otherwise pose a risk or nuisance to legitimate users. For more information, please review our explainer on Harmful False or Deceptive Information.

Drugs: Drugs refers to the distribution and use of illegal drugs (including counterfeit pills), and other illicit activity involving drugs. For more information, please review our explainer on Illegal or Regulated Activities.

Weapons: Refer to implements designed or used for inflicting death, bodily harm or property damage. For more information, please review our explainer on Illegal or Regulated Activities.

Other Regulated Goods: Refers to the promotion of regulated goods or industries, including illegal gambling, tobacco products, and alcohol. This category also includes illegal or dangerous activities, which may promote or encourage behaviour that may include criminal behaviour or pose a serious risk to an individual’s life, safety or well-being. For more information, please review our explainer on Illegal or Regulated Activities.

Hate Speech: Content that demeans, or promotes discrimination towards, an individual or group of individuals on the basis of their race, colour, caste, ethnicity, national origin, religion, sexual orientation, gender identity, disability, veteran status, immigration status, socio-economic status, age, weight, or pregnancy status. For more information, please review our explainer on Hateful Content, Terrorism, and Violent Extremism.

Child Sexual Exploitation and Abuse: Child Sexual Exploitation and Abuse is defined as content that contains sexual images of a minor and all forms of child sexual exploitation and abuse imagery (CSEAI), as well as grooming or enticement of a minor for any sexual purpose. We report all instances of child sexual exploitation and abuse to authorities. For more information, please review our explainer on Sexually Explicit Content.

Terrorism & Violent Extremism: Refers to content that promotes or supports terrorism or other violent, criminal acts committed by individuals and/or groups to further ideological goals, such as those of a political, religious, social, racial, or environmental nature. It includes any content that promotes or supports any foreign terrorist organisation or violent extremist hate group, as well as content that advances recruitment for such organisations or violent extremist activities. For more information, please review our explainer on Hateful Content, Terrorism, and Violent Extremism.

Content & Account Reports: Total number of content pieces reported and accounts reported to Snap via our in-app reporting menu.

Enforcement (Enforced): An action taken against a piece of content or account (e.g. deletion, warning, locking) Note that reported content violations may be actioned by human agents or automation (where high-precision automation is possible).

Total Content Enforced: The total number of pieces of content (e.g., Snaps, Stories) that were enforced against on Snapchat. 

Total Unique Accounts Enforced: The total number of unique accounts that were enforced against on Snapchat. For example, if a single account was enforced against multiple times for various reasons (e.g., a user was warned for posting false information and then later deleted for harassing another user), only one account would be calculated in this metric. Both enforcement actions would, however, be included in our “Overview of Content and Account Violations” table, with one unique account enforcement for “False Information” and one unique account enforcement for “Harassment and Bullying.”

% of Total Content Enforced: This value shows the percentage of content enforced within a category divided by the total content enforced. This statistic highlights the distribution of enforcement of our Community Guidelines. 

Turnaround Time: The time between when our Trust & Safety teams first receive a report (usually when a report is submitted) to the last enforcement action timestamp. If multiple rounds of review occur, the final time is calculated at the last action taken.

Violative View Rate (VVR): VVR is the percentage of Story and Snap views that contained violating content, as a proportion of all Story and Snap views across Snapchat. For example, if our VVR is 0.03%, that means out of every 10,000 Snap and Story views on Snapchat, 3 contained content that violated our policies. This metric allows us to understand what percentage of views on Snapchat come from content that violates our Community Guidelines (that was either reported or proactively enforced on).