Snaps & Chats
Just like talking to someone in person or on the phone, having a conversation through Snaps and Chats lets you express whatever’s on your mind at the time — without automatically keeping a permanent record of everything you’ve ever said.
Of course, you can also choose to save a Snap before you send it, and recipients can always take a screenshot. You can also save a message in Chat. Just tap it. Snapchat makes it easy to save what’s important, without being bogged down by the rest.
Saving Snaps was designed with privacy in mind. You control whether your Snaps can be saved within Snapchat. Set the Snap time to no time limit in order to allow a Snap to be saved. You can always delete any message you’ve sent, including Snaps that have been saved in Chat. Just press and hold to unsafe. When you save a Snap, either before or after sending, it can become part of your Memories. When your friend saves a Snap you send them, it can become part of their Memories. Check out the Memories section below for more detailed information about Memories.
Voice and video chat allow you to check in with your friends. If you just want to leave a voice message, we’ve got you covered, just press and hold the microphone to record a voice note. Snapchatters can also use our Voice Note Transcription feature that allows us to create and make available transcripts of Voice Chats so they can be read.
Snaps and Chats are private and delete by default, including Voice and Video Chats between you and your friends – meaning we don’t scan their content to personalise your experience, make recommendations or show you ads. This means we don’t know what you’re Chatting or Snapping except in limited, safety-related circumstances (for example, if we receive a report of content that is flagged for violating our Community Guidelines, or to help keep spammers from sending you malware or other harmful content) or unless you ask us to (for example, if you use our Voice Chat Transcription feature).
Snapchat for Web
Snapchat for Web lets you experience the Snapchat app from the convenience of your computer. To get started, just sign in with your Snapchat credentials. After signing in, we may send a push notification to your Snapchat app, just to make sure it’s really you.
Once you're up and running, you'll notice Snapchat for Web is very similar to the Snapchat app experience, but there are a few differences we want you to be aware of. For example, if you’re calling someone on Snapchat for Web, you’ll only have access to a selected set of Lenses, and not all creative tools may be available to you. You can expect more changes to follow, and check out the resources below to learn more!
Gen AI ✨
Generative AI is a type of technology that learns from large amounts of data and is designed to create new content – like text, images or visuals, and videos. Generative AI is part of the Snapchat experience and we are committed to its responsible development. We are constantly working on new ways to enhance our features with the use of generative AI to make Snapchat more interactive and personalized to you. For instance, by offering generative AI Lenses that take you back to the 90s or help you imagine your next summer job. Many features are powered with generative AI, including My Selfies, AI Lenses, My AI (discussed in more detail below), Dreams, AI Snaps, and more.
We may indicate that a feature or a piece of content is powered by generative AI by including a sparkle icon ✨, adding specific disclaimers, or tool tips. When you export or save your visual content, we add a Snap Ghost with sparkles ✨ to indicate that the visual was generated by AI.
We are constantly improving our technology. In order to do that, we may use the content and feedback you submit, as well as the generated content, to improve the quality and safety of our products and features. This includes improving the underlying machine learning models and algorithms that make our generative AI features work, and may include both automated and manual (i.e., human) review or labelling of the content and any feedback you submit.
To make Snapchat’s generative AI features safe and meaningful for all users, please adhere to our Community Guidelines and our dos and don’ts of generative AI on Snapchat.
My AI 🤖 ✨
My AI is a chatbot 🤖 built on generative AI ✨ technology designed with safety in mind. You can chat with My AI directly or @ mention My AI in conversations. Generative AI is a developing technology that may provide responses that are biased, incorrect, harmful or misleading. So, you should not rely on its advice. You should also not share any confidential or sensitive information — if you do, it will be used by My AI.
Your conversations with My AI work differently than Chats and Snaps with your Friends – we retain the content you send to and receive from My AI (like Snaps and Chats) until you delete the content in-App or delete your account. When you interact with My AI, we use the content you share and your location (if you have enabled location sharing with Snapchat) to improve Snap’s products, including enhancing My AI’s safety and security, and to personalize your experience, including ads.
My AI may also mention your general location, like what city you’re in, or the bio you set for My AI in its responses (including in conversations where you @ mention My AI).
If you are under 18, a trusted adult – like your parent or guardian – may use Family Centre to see if you have chatted with My AI, and to turn your access to My AI on or off. Trusted adults cannot see the content of your chats with My AI.
To provide My AI, we may share your information with our service providers and advertising partners.
We are constantly working to improve My AI. If you would like to report an issue with My AI, you may do so in the app by pressing and holding on the Chat response and tapping 'Report.'
Check out the resources below to learn more!
Stories
There are a number of different Story types on Snapchat to allow you to share your moments with your preferred audience. Currently, we offer the following Story types:
Private Story. If you just want to share a Story with a select number of Friends, you can select the Private Story option.
BFF Story. If you just want to share your Story with your Best Friends, you can select the BFF Story format.
My Story - Friends. My Story Friends allows you to share a Story with all your Friends. Note, if you set your My Story Friends to be viewable by ‘Everyone’ in Settings, your My Story is considered public and may be visible to anyone.
Shared Stories. Shared Stories are stories between you and a group of other Snapchatters.
Community Stories. If you’re part of a Community on Snapchat, you can submit to the Community Story. This content is also considered public, and is viewable by community members.
My Story - Public. If you want your story to be public and reach a wider audience, you can submit your Story to My Story Public, and it may be featured in other parts of the app, like Discover.
Snap Map. Stories submitted to Snap Map are public, and are eligible to be displayed on the Snap Map, and off of Snapchat.
Most Stories are set to delete after 24 hours unless you change the settings, save the Story to your Public Profile, or you or a Friend saves it in Chat. Once you’ve posted a Story, your Friends and others can interact with them. For example, they may use the same Lens you used, remix the Snap, or share with friends and others.
Remember: anyone can take a screenshot or record a Story!
Profiles
Profiles make it easy to find the info and Snapchat features that you care about the most. There are different types of Profiles on Snapchat, including My Profile, Friendship Profiles, Group Profiles, and Public Profiles.
My Profile features your Snapchat info, like your Bitmoji, location on the Map, friend info and more. Friendship Profile is unique to each friendship, this is where you can find Snaps and Chats you’ve saved, your friend’s Snapchat info like their Bitmoji and location on the Map (if they’re sharing that with you), and this is also where you can manage your friendship, and report, block or remove the friend. Group Profiles showcase your saved Snaps and chats within a group chat and your friends’ Snapchat info.
Public Profiles enable Snapchatters to be discovered in Snapchat. In most regions, if you’re over 18, you’re eligible for a Public Profile. When using your Public Profile, you can showcase your favourite public Stories, Spotlights, Lenses and other information. Other Snapchatters will be able to follow your Public Profile. Your follower count is turned off by default, but if you want you can turn it on in Settings.
Spotlight
Spotlight allows you to discover the world of Snapchat in one place and shines a light on the most entertaining Snaps, no matter who created them!
Snaps and Comments submitted to Spotlight are public and other Snapchatters may be able to share them both on and off Snapchat or even ‘Remix’ Spotlight Snaps. For example, they may take your funny dance Snap and layer a reaction over it. Your Profile is where you will be able to control and see an overview of Spotlight Snaps you’ve submitted. You can also choose a favourite Spotlight content, and when you do, we will add it to your favourites list and use it to personalise your Spotlight experience.
As you explore and engage with content on Spotlight, we will tailor your Spotlight experience and show you more content we think you will like. For example, if you can’t stop watching dance challenges, we will show you more dance-related content. We may also let your friends know that you shared, recommended or commented on a Spotlight Snap.
When you submit Snaps to Spotlight we ask you to comply with our Community Guidelines, Spotlight Terms and Spotlight Guidelines. Your Spotlight submissions are stored on our servers until you delete them and may be visible on Snapchat for long periods of time. If you’d like to remove a Snap you’ve submitted to Spotlight, you can do so by going to your Profile.
Memories
Memories makes it easy to look back on Snaps you’ve saved and even edit and resend them! We add Snapchat’s magic to the content saved to Memories (as well as the content in your device’s camera roll, if you’ve granted us access to it) in order to personalise your experience. We do this by adding labels based on the content, so that you can easily search for it, and to inform us of what type of content you’re interested in so that we can surface similar content in Memories or other parts of our Services, such as Spotlight. For example, if you save lots of Snaps of your dog in Memories we can recognise that there is a dog and personalise your experience by showing you Spotlight Snaps or ads about the cutest dog toys!
We may also suggest ways to share your Memories and camera roll content with friends with a new twist – like a fun Lens! – but you get to decide when and where to share. We’ll also help you navigate through all your Memories, for example by grouping them around a certain time or place so you can more easily create Stories or Spotlight Snaps featuring your favourite Memories.
Keeping Memories backed up online helps keep them from being lost, but that shouldn’t mean you have to sacrifice your privacy or security. That’s why we've made “My Eyes Only”, which lets you keep your Snaps safe and encrypted and protected behind a password you choose. That way, even if someone steals your device and logs in to Snapchat somehow, those private Snaps are still safe. Without the password, no one can view these things after they are saved in My Eyes Only – not even us! Be careful though, because if you forget your password, there’s no way to recover those encrypted Snaps.
Additionally, in Memories, you can view AI generated portraits with you and your friends. The selfies you upload to create these portraits are used with the help of generative AI to create novel pictures of you and your friends.
Lenses
Ever wonder how Lenses give you puppy dog ears or change the colour of your hair?
Some magic behind Lenses is due to “object detection”. Object detection is an algorithm designed to help a computer generally understand what objects are in an image. In this case, it lets us know that a nose is a nose or an eye is an eye.
But, object detection isn’t the same as identifying your face. While Lenses can tell what is or isn’t a face, they don’t identify specific faces!
Many of our Lenses rely on generative AI to create fun experiences and transform your image and experience into something special.