政策中心

《社群指南》

在 Snap,我们帮助人们表达自我、活在当下、了解世界、共享乐趣,从而为人类进步作出贡献。我们制定《社群指南》,是为了鼓励最多元的自我表达,同时努力确保 Snapchat 用户每天能够安全地使用我们的服务。我们希望本指南对所有社群成员而言都能清楚理解。请注意,要加入我们的社群,您必须年满 13 周岁。

关于严重伤害的说明

我们对有可能给 Snapchat 用户造成严重危害的内容或行为尤为敏感,并保留对参与此类行为的用户立即采取永久行动的权利。 我们提供有关我们认为什么是严重危害以及我们如何对此采取行动的额外指南。

社群指南适用于所有用户和所有内容

这些指南适用于所有内容(包括您的用户名和显示名,所有形式的交流,例如文本、图像、生成式 AI、链接或附件、表情符号、特效镜头和其他创作工具)或在 Snapchat 上的行为,且适用于所有 Snapchat 用户。我们对有可能给 Snapchat 用户造成严重危害的内容或行为尤为敏感,并保留对参与此类行为的用户立即采取永久行动的权利。 有关我们认为什么是严重危害以及我们如何对此采取行动的详细指南,请在此处获取。

Snap 通过我们的服务提供生成式 AI 功能。我们采取保护措施,以帮助保持生成式 AI 内容符合我们的《社群指南》,我们期望 Snapchat 用户负责任地使用人工智能。我们保留对使用人工智能违反《社群指南》的帐户采取适当执法行动的权利,包括终止帐户。

”发现“中的广告商和媒体合作商同意附加规范,包括内容准确性以及在适当情况下对其进行核实的要求。开发者还需遵守其他规则。

我们在此以及我们的《服务条款》中概述了 Snapchat 上禁止内容的具体规定,我们努力确保这些规定得到一致的执行。在应用这些规则时,我们会考虑内容的性质,包括内容是否具有新闻价值、是否具有事实性,是否与我们社群的政治、社会或其他普遍关注的问题相关。有关我们如何审核内容和执行政策的其他内容,请在此处获取。 我们还在下文各节中提供有关《社群指南》的更多详情的链接。

我们希望 Snapchat 对每个人来说都是安全和积极的体验。我们保留单独决定何种内容或行为违反我们规定的权利。

《社群指南》

适用于 Snapchat 平台和产品上的所有内容和行为,并涵盖以下主题:

Sexual Content
  • We prohibit any activity that involves sexual exploitation or abuse of a minor, including sharing child sexual exploitation or abuse imagery, grooming, or sexual extortion (sextortion), or the sexualization of children. We report all identified instances of child sexual exploitation to authorities, including attempts to engage in such conduct. Never post, save, send, forward, distribute, or ask for nude or sexually explicit content involving anyone under the age of 18 (this includes sending or saving such images of yourself). 

  • We prohibit promoting, distributing, or sharing pornographic content, as well as commercial activities that relate to pornography or sexual interactions (whether online or offline). 

  • Breastfeeding and other depictions of nudity in non-sexual contexts are generally permitted.

Harassment and Bullying
  • We prohibit bullying or harassment of any kind. This extends to all forms of sexual harassment, including sending unwanted sexually explicit, suggestive, or nude images to other users. If someone blocks you, you may not contact them from another Snapchat account.

  • Sharing images of a person in a private space — like a bathroom, bedroom, locker room, or medical facility — without their knowledge and consent is prohibited, as is sharing another person’s private information without their knowledge and consent or for the purpose of harassment (i.e., “doxxing”).

  • If someone is depicted in your Snap and asks you to remove it, please do! Respect the privacy rights of others. 

  • Please also do not harass another Snapchatter by abusing our reporting mechanisms, such as intentionally reporting content that is permissible.

Threats, Violence, & Harm
  • Encouraging or engaging in violent or dangerous behavior is prohibited. Never intimidate or threaten to harm a person, a group of people, or someone’s property.

  • Snaps of gratuitous or graphic violence, including animal abuse, are not allowed.

  • We don’t allow the glorification of self-harm, including the promotion of self-injury, suicide, or eating disorders.

Harmful False or Deceptive Information
  • We prohibit spreading false information that causes harm or is malicious, such as denying the existence of tragic events, unsubstantiated medical claims, undermining the integrity of civic processes, or manipulating content for false or misleading purposes (whether through generative AI or through deceptive editing).

  • We prohibit pretending to be someone (or something) that you’re not, or attempting to deceive people about who you are. This includes impersonating your friends, celebrities, public figures, brands, or other people or organizations for harmful, non-satirical purposes.

  • We prohibit spam, including undisclosed paid or sponsored content, pay-for-follower promotions or other follower-growth schemes, the promotion of spam applications, or the promotion of multilevel marketing or pyramid schemes.

  • We prohibit fraud and other deceptive practices, including the promotion of fraudulent goods or services or get-rich-quick schemes, or imitating Snapchat or Snap Inc.

Illegal or Regulated Activities
  • Don’t use Snapchat to send or post content that’s illegal in your jurisdiction, or for any illegal activity. This includes promoting, facilitating, or participating in criminal activity, such as buying, selling, exchanging, or facilitating sales of illegal or regulated drugs, contraband (such as child sexual exploitation or abuse imagery), weapons, or counterfeit goods or documents. It also includes promoting or facilitating any form of exploitation, including sex trafficking, labor trafficking, or other human trafficking.

  • We prohibit the illegal promotion of regulated goods or industries, including unauthorized promotion of gambling, tobacco or vape products, and alcohol.

Hateful Content, Terrorism, and Violent Extremism
  • Terrorist organizations, violent extremists, and hate groups are prohibited from using our platform. We have no tolerance for content that advocates or advances terrorism or violent extremism.

  • Hate speech or content that demeans, defames, or promotes discrimination or violence on the basis of race, color, caste, ethnicity, national origin, religion, sexual orientation, gender, gender identity, disability, or veteran status, immigration status, socio-economic status, age, weight, or pregnancy status is prohibited.

信息和问答

Question mark
如何举报某些内容?

您始终可以使用我们的应用内举报功能,或填写此表格(无论您是否拥有 Snapchat 帐户都可以报告问题),向我们的信任与安全团队提交举报。 我们会审查这些举报,以确定是否存在违反本指南的行为。

如果我违反社群指南,会发生什么?

如果你违反《社群指南》,我们可能会移除违规内容、终止你的账户或限制帐户的可见性,以及/或者通知执法部门。当活动对人的生命构成迫在眉睫的威胁时,我们还会向执法部门提供信息。 如果您因违反本指南而终止您的帐户,那么您不得再次使用 Snapchat,或以某种方式规避此种终止。

您是否考虑平台外行为?

Snap 保留权利,对那些我们有理由相信在 Snapchat 线上或线下对他人造成伤害的用户,我们可以单独决定删除或限制其帐户访问。这些人包括仇恨团体和恐怖组织的领导人,因煽动暴力或对他人造成严重伤害而声名狼藉的个人,或我们认为对他人生命构成威胁的人。我们在评估此类行为时,可能会考虑其他来源(如主题专家或执法部门)的指导,以决定是否删除或限制帐户访问。

我在哪里可以找到更多信息?

请访问我们的安全中心来查阅有关 Snapchat 安全方面的更多信息。你还可以查阅管理 Snapchat 体验的详细说明,包括更新隐私设置、选择谁可以查看你的内容以及屏蔽其他用户等操作。