Next up: operations. Our products work by sharing some information you ask us to — like a Snap you want to send to a friend or add to Spotlight. Specific features, like Snap Map, can use your location data to help you explore the Map and share your location with friends. You can also use Snapcodes to share websites, Lenses, and friends with other Snapchatters.
To keep things running, we also monitor the way our products and features are used, analyze trends, and listen to your feedback to help improve them every day! For example, we might analyze how long you’re in the app, what Filters or Lenses you use the most, and the Spotlight content you like to watch. This helps us better understand what’s resonating with our community — and lets publishers know what content people are enjoying the most!
We also use some of your information to help keep our products up to date. As a technology company, it’s important to make sure that our camera can record in high quality, across as many different devices as possible. So, if you got a new phone on launch day, we might assess the performance of your device to make sure that we’re optimizing Snapchat for it!
Similarly, when we release new versions of the app, we need to make sure it works well on different operating systems and devices. Over a billion Snaps are created and shared every single day, so we also analyze the volume of Snaps to make sure we can deliver them all quickly and securely.