Privacy by Product


Ever wonder how Lenses give you puppy dog ears or change the color of your hair?

Some of the magic behind Lenses is due to “object detection.” Object detection is an algorithm designed to help a computer generally understand what objects are in an image. In this case, it lets us know that a nose is a nose or an eye is an eye.

But, object detection isn’t the same as identifying your face. While Lenses can tell what is or isn’t a face, they don’t identify specific faces!

Many of our Lenses rely on generative AI to create fun experiences and transform your image and experience into something special.