Snapchat is a space for self-expression, discovery, and exploration. Advertising is one of the ways we keep Snapchat open and accessible through curated high-quality content, product innovation, and dedicated community safety moderation. We want to deliver the best experience for our community, and we want the ads we show to be fun, interesting, and relevant to Snapchatters!
To enable this, we are excited to share some in-app features and educational resources that give Snapchatters even more control over their advertising and data use preferences.
To help Snapchat deliver the most relevant, useful ads to Snapchatters, we let advertisers and other partners show Snapchatters ads in the service they are using based on information collected on other websites and services. If they prefer not to have ads shown to them based on this information, Snapchatters can easily adjust their Ad Preferences in App Settings. To learn more about the different Ad Preferences take a look here
Ad Topic Choices
If a Snapchatter doesn’t feel comfortable seeing ads from a particular advertising topic, we make it easy for them to let us know. We now offer the ability to opt out of sensitive ad topics like alcohol and political advertising, and will soon support this functionality for gambling ads too.
When a Snapchatter sees an ad, they may want to report something about it when they view it. Snapchatters can easily report if they like or dislike the content, or if they find it fraudulent or concerning. Our dedicated team at Snap is on the clock and takes action on reports that violate our policies!
For individual ads that Snapchatters find irrelevant, inappropriate, or simply annoying, they can now easily Hide Ads from appearing for them in the future.