26 व्या सुधारणेच्या मंजुरीचा आज 50 वा वर्धापन दिन - या सुधारणेमुळे 18-वर्षांच्या मुलांना अमेरिकेच्या सर्व निवडणुकांमध्ये मतदानाचा अधिकार मिळाला आणि पात्र मतदारांमधील वय भेदभावावर बंदी घालण्यात आली.

Snap वर. आमचा असा विश्वास आहे की स्व-अभिव्यक्तीचा सर्वात शक्तिशाली रूपांपैकी एक म्हणजे मतदानाचा हक्क बजावणे आणि आपल्या लोकशाहीत सहभागी होणे. Snapchat अमेरिकेतील 13-24 वर्षांच्या मुलांपैकी 90% लोकांपर्यंत पोहोचते, आमच्या सर्वात तरुण मतदारांना साधने प्रदान करण्याची एक अविश्वसनीय संधी आम्हाला देत आहे ज्यामुळे आपल्या लोकशाहीत भाग घेणे सोपे होते.

2016 पासून, आम्ही मूळ ते मोबाइल नागरी उत्पादनांमध्ये आणि मतदान सुलभ करण्यासाठी मतदार नोंदणी, शिक्षण आणि सहभागातील आव्हानांचा सामना करण्यासाठी बनवल्या गेलेल्या भागीदारीमध्ये गुंतवणूक केली आहे.

That’s why in 2018, we launched a feature that automatically prompts Snapchatters on their 18th birthday to register to vote. Each month an average of 400,000 Snapchatters in the United States receive a notification to register to vote as they celebrate their birthday.

As part of a research collaboration with Tufts’ University’s Center for Information & Research on Civic Learning and Engagement (CIRCLE), Snap found that college campuses are significant entry points for first-time voters, but only 36% of 18 to 23-year-olds are enrolled in college full time, which means nearly two-thirds don’t have the same civic and political engagement opportunities. Given our unique reach among young Americans, Snap is able to help bridge the gap in access to civic resources. 

Registering voters on their 18th birthday is just one step towards empowering Snapchatters to be lifelong civic participants and make their voices heard. 

Before the 2020 US election, we launched a collection of mobile-first tools with support from TurboVote and BallotReady to help Snapchatters register to vote, understand their ballot, request absentee ballots and make a plan to vote by-mail or in-person, learn about voter protection resources like the Election Protection hotline, and help their friends vote by sharing Snaps with educational filters and lenses.

We continue to work to inspire the next generation of Americans to engage in a lifetime of self-expression through civic engagement year-round - and do our part to help deliver on the promise of the 26th Amendment.

- Sofia Gross, Head of Policy Partnerships and Social Impact