Today, we are launching a new effort with The White House to help Snapchatters answer common questions about the COVID-19 vaccine. Through this partnered Lens, Snapchatters can hear directly from President Biden, Vice President Harris, Dr. Anthony Fauci and Dr. Kizzmekia Corbett about the questions that matter most, like “Why should I get vaccinated?” and “Will the vaccine protect me against variants?”
Snapchat reaches 90% of 13 to 23 year olds in the United States and throughout each phase of the COVID-19 pandemic we’ve provided Snapchatters with accurate and trusted resources to stay safe, healthy, and informed. We’ve done that through a variety of new initiatives like launching an in-app mental health resource, Here for You
, partnering with the Ad Council on in-app awareness campaigns, and prioritizing verified organizations on our Discover platform, including the White House COVID-19 Taskforce and World Health Organization.
From our earliest days, we designed Snapchat differently to prevent unvetted content from being able to go viral. Our Community Guidelines
strictly prohibit the promotion of false information and conspiracy theories and our Discover section offers news, information, and facts from credible publishers and partners—like the Centers for Disease Control and Prevention, and World Health Organization.
As we enter this next phase of the COVID-19 recovery, we continue to explore new ways we can collaborate with credible and trusted partners to help support the health and wellbeing of our Snapchat community. To learn more about our ongoing efforts, visit: http://values.snap.com/news
- Sofia Gross, Head of Policy Partnerships and Social Impact