Illegal or Regulated Activities
Not Eligible for Recommendation:
Illegal or regulated activities, products or services that are prohibited in our Community Guidelines are prohibited anywhere on Snapchat. For content to be eligible for recommendation to a wider audience, it must not:
Such content is prohibited in our Community Guidelines, which means it is also prohibited in these Content Guidelines.
While our Community Guidelines do not prohibit Snaps of adults using these products in places where they are legal, these Content Guidelines deny amplification to such content.
While our Community Guidelines do not prohibit Snaps of adults consuming alcohol, these Content Guidelines deny amplification to content that shows excessive or dangerous alcohol use by an adult, such as rapidly consuming large quantities of alcohol, or operating heavy machinery while intoxicated or while alcohol is present, or drinking to the point of slurred speech or loss of consciousness.
Guns, combat knives, explosives, etc. - outside of a news, education, or sports context.
Historical weapons (catapults, blunderbusses, swords, etc.) are allowed.
Fictional weapons (cosplay props, video game weapons, etc.) are allowed.
Our Commercial Content Policy explains how Snapchatters may share commercial content with their friends or followers, including content that requires targeting based on age or location. But in order to be eligible for recommendation, content must not promote these regulated areas:
Residential real estate
Employment opportunities
Gambling, real money gaming/betting, lotteries, sweepstakes
Unrealistic claims about potential health benefits of a product or service; any promotion of supplements, pharmaceuticals, or weight loss products
Loans, investments, credit, cryptocurrencies, NFTS, or any other financial products or services
Alcohol
Tobacco, cannabis and their derivatives (nicotine, THC/CBD products) or paraphernalia (vapes, etc.)
Explosives, fireworks, pyrotechnics, demolition devices
Dating apps, sites or services
Sensitive:
The following is eligible for recommendation, but we may choose to limit its visibility to certain Snapchatters based on their age, location, preferences, or other criteria.
Moderate alcohol use by adults
Fitness content is allowed for all audiences when it focuses on strength, conditioning or mobility instead of focusing on weight loss.
For example, jokes, skits, scenes from movies or video games.
Hateful Content, Terrorism, and Violent Extremism