2024 年 12 月 5 日

2024 年 12 月 5 日

我们每年发布两次透明度报告，旨在深入了解 Snap 的安全工作。我们致力于做好安全工作，并不断努力完善这些报告，为许多非常关心我们内容审核、执法实践以及 Snapchat 社区安全和幸福感的利益相关者提供更全面的内容和更丰富的信息。

本透明度报告涵盖的期间为 2024 年上半年（1 月 1 日至 6 月 30 日）。与以往的报告一样，我们公布了以下数据：我们信任与安全团队收到和执行的关于特定类别《社群指南》违规行为的应用内内容和帐户级别报告的全球报告数量；我们如何响应执法机构和政府的要求；以及我们如何应对版权和商标侵权通知。我们还在本页底部链接的文件中提供了针对特定国家/地区的见解。

为履行不断完善透明度报告的持续承诺，我们还将引入新数据，重点介绍我们如何努力主动发现更大范围的《社群指南》违规行为并采取执法行动。我们在本报告中包含了全球和国家/地区两个级别的数据，并将继续这样做。我们还更正了之前报告中的一项标签错误：我们之前的说法是“执行内容总数”，现在更改为“执行总数”，以反映相关列中提供的数据包含了内容级别和帐户级别的执行数据这一事实。

如需详细了解我们打击潜在网络危害的政策，以及继续完善报告实践的计划，请阅读我们最近发布的关于本透明度报告的安全和影响博客。如需在 Snapchat 上查找安全和隐私方面的其他资源，请查阅页面底部的关于透明度报告选项卡。

请注意，本透明度报告的最新版本可以在 EN-US 区域找到。

我们的信任与安全团队主动（通过使用自动化工具）和被动（对报告作出响应）执行《社群指南》，详情见本报告以下部分。在本报告期内（2024 年上半年），我们的信任与安全团队采取了以下执行行动：

Below is a breakdown per type of Community Guidelines violations concerned, including the median turnaround time between the time we detected the violation (either proactively or upon receipt of a report) and the time we took final action on the relevant content or account:

During the reporting period, we saw a Violative View Rate (VVR) of 0.01 percent, which means that out of every 10,000 Snap and Story views on Snapchat, 1 contained content found to violate our Community Guidelines.

From January 1 - June 30, 2024, in response to in-app reports of violations of our Community Guidelines, Snap’s Trust & Safety teams took a total of 6,223,618 enforcement actions globally, including enforcements against 3,842,507 unique accounts. The median turnaround time for our Trust & Safety teams to take enforcement action in response to those reports was ~24 minutes. A breakdown per reporting category is provided below. 

Our overall reporting volumes remained fairly stable in H1 2024, as compared to the previous six months. This cycle, we saw an increase in total enforcements and total unique accounts enforced by approximately 16%.

Over the last 12 months, Snap introduced new reporting mechanisms for users, which account for changes to our reported and enforced volumes and for increases in turnaround times in this reporting period (H1 2024). Specifically:

• Group Chat Reporting: We introduced Group Chat Reporting on October 13, 2023, which enables users to report abuse occurring in a multi-person chat. This change impacted the makeup of our metrics across reporting categories (because some potential harms are more likely to occur in a chat context) and increased report actionability. 

• Account Reporting Enhancements: We also evolved our Account Reporting feature to give reporting users an option to submit chat evidence when reporting an account suspected of being operated by a bad actor. This change, which provides us with greater evidence and context to assess account reports, launched on February 29, 2024. 

Chat Reports, and especially Group Chat Reports, are among the most complex and time-consuming to review, which drove up turnaround times across the board. 

Reporting for suspected Child Sexual Exploitation & Abuse (CSEA), Harassment & Bullying, and Hate Speech were particularly impacted by the two changes described above, and by shifts in the broader ecosystem. Specifically:

• CSEA: We observed an increase in CSEA-related reports and enforcements in H1 2024. Specifically, we saw a 64% increase in total in-app reports by users, an 82% increase in total enforcements, and a 108% increase in total unique accounts enforced. These increases are largely driven by the introduction of Group Chat and Account Reporting functionalities. Given the sensitive nature of this moderation queue, a select team of highly trained agents is assigned to review reports of potential CSEA-related violations. The influx of additional reports combined with our teams adapting to new trainings has resulted in an increase in turnaround times. Moving forward, we have increased the size of our global vendor teams significantly to reduce turnaround times and accurately enforce on reports of potential CSEA. We expect that our H2 2024 Transparency Report will reflect the fruits of this effort with a materially improved turnaround time. 
  

• Harassment & Bullying: Based on reports, we have observed that Harassment & Bullying disproportionately occurs in chats, and particularly group chats. The improvements we introduced to Group Chat Reporting and Account Reporting help us take more comprehensive action when assessing reports in this reporting category. Additionally, as of this period, we require users to input a comment when submitting a harassment and bullying report. We review this comment to contextualize each report. Together, these changes led to material increases in total enforcements (+91%), total unique accounts enforced (+82%), and turnaround time (+245 mins) for corresponding reports. 
  

• Hate Speech: In H1 2024, we observed increases in reported content, total enforcements, and turnaround time for Hate Speech. Specifically, we saw a 61% increase in in-app reports, a 127% increase in total enforcements, and a 125% increase in total unique accounts enforced. This was due, in part, to improvements in our chat reporting mechanisms (as previously discussed), and was further exacerbated by the geopolitical environment, particularly the continuation of the Israel-Hamas conflict. 

This reporting period, we saw a ~65% decrease in total enforcements and a ~60% decrease in total unique accounts enforced in response to reports of suspected Spam & Abuse, reflecting improvements in our proactive detection and enforcement tools. We saw similar declines in total enforcements in response to reports of content relating to Self Harm and Suicide (~80% decreases), reflecting our updated victim-centric approach, according to which our Trust & Safety teams will, in appropriate cases, send relevant users self-help resources, rather than take an enforcement action against those users. This approach was informed by members of our Safety Advisory Board, including a pediatric professor and medical doctor who specializes in interactive media and internet disorders.

We deploy automated tools to proactively detect and, in some cases, enforce against violations of our Community Guidelines. These tools include hash-matching tools (including PhotoDNA and Google Child Sexual Abuse Imagery (CSAI) Match), abusive language detection tools (which detect and enforce based on an identified and regularly updated list of abusive keywords and emojis), and multi-modal artificial intelligence / machine learning technology. 

In H1 2024, we took the following enforcement actions after proactively detecting, through the use of automated tools, violations of our Community Guidelines:

Sexual exploitation of any member of our community, especially minors, is illegal, abhorrent, and prohibited by our Community Guidelines. Preventing, detecting, and eradicating Child Sexual Exploitation and Abuse (CSEA) on our platform is a top priority for Snap, and we continually evolve our capabilities to combat these and other crimes.

We use active technology detection tools, such as PhotoDNA robust hash-matching and Google’s Child Sexual Abuse Imagery (CSAI) Match to identify known illegal images and videos of CSEA, respectively. In addition, in some cases, we use behavioral signals to enforce against other potentially illegal CSEA activity. We report CSEA-related content to the U.S. National Center for Missing and Exploited Children (NCMEC), as required by law. NCMEC then, in turn, coordinates with domestic or international law enforcement, as required.

In the first half of 2024, we took the following actions upon detecting CSEA on Snapchat (either proactively or upon receiving a report):

*Note that each submission to NCMEC can contain multiple pieces of content. The total individual pieces of media submitted to NCMEC is equal to our total content enforced.

We care deeply about the mental health and well-being of Snapchatters, which continues to inform our decisions to build Snapchat differently. As a platform designed for communications between and among real friends, we believe Snapchat can play a unique role in empowering friends to help each other in difficult times. This is why we have developed resources and support for Snapchatters in need. 

Our Here For You search tool shows resources from expert local partners when users search for certain topics related to mental health, anxiety, depression, stress, suicidal thoughts, grief and bullying. We have also developed a page dedicated to financial sextortion and other sexual risks and harms, in an effort to support those in distress. Our global list of safety resources is publicly available to all Snapchatters, in our Privacy, Safety & Policy Hub. 

When our Trust & Safety teams become aware of a Snapchatter in distress, they can forward self-harm prevention and support resources, and notify emergency response personnel when appropriate. The resources that we share are available on our global list of safety resources, and are publicly available to all Snapchatters.

Below we provide information about appeals we received from users requesting a review of our decision to lock their account:

* As discussed in the “Analysis” section above, stopping the spread of content or activity related to child sexual exploitation is a top priority. Snap devotes significant resources toward this goal and has zero tolerance for such conduct. We have expanded our global vendor teams to adapt to new policies and reporting features for Snapchat. In doing so, between H2 2023 and H1 2024, we reduced the turnaround time for CSEA appeals from 152 days to 15 days. We continually strive to improve our processes, including in relation to appeal turnaround times.

本部分简要介绍我们的信任与安全团队在抽样地理区域为执行《社群指南》而采取的行动，包括主动执行和响应应用内违规报告。我们的《社群指南》适用于 Snapchat 上的所有内容，以及全球任何地方的所有 Snapchat 用户。

可通过随附的 CSV 文件下载各个国家/地区（包括所有欧盟成员国）的信息。

Snap is committed to ensuring that all ads are fully compliant with our advertising policies. We believe in a responsible and respectful approach to advertising, creating a safe and enjoyable experience for all of our users. All ads are subject to our review and approval. In addition, we reserve the right to remove ads, including in response to user feedback, which we take seriously. 

Below we have included insight into our moderation for paid advertisements that are reported to us following their publication on Snapchat. Note that ads on Snapchat can be removed for a variety of reasons as outlined in Snap’s Advertising Policies, including deceptive content, adult content, violent or disturbing content, hate speech, and intellectual property infringement. Additionally, you can now find Snapchat’s Ads Gallery in the navigation bar of this transparency report.