Today, we are launching a new effort with The White House to help Snapchatters answer common questions about the COVID-19 vaccine. Through this partnered Lens, Snapchatters can hear directly from President Bide, Vice President Harris, Dr. Anthony Fauci and Dr. Kizzmekia Corbett about the questions that matter most, like “Why should I get vaccinated?” and “Will the vaccine protect me against variants?” 

Snapchat reaches 90% of 13 to 23 years olds in the United States and throughout each phase of the COVID-19 pandemic, we've provided Snapchatters with accurate and trusted resources to stay safe, healthy and informed. We've done that through a variety of new initiatives, like launching an in-app mental health resource, Here for You, partnering with the Ad Council on in-app awareness campaigns and prioritising verified organisations on our Discover platform, including the White House COVID-19 Taskforce and World Health Organisation.

From our earliest days, we designed Snapchat differently to prevent unvetted content from being able to go viral. Our Community Guidelines strictly prohibit the promotion of false information and conspiracy theories, and our Discover section offers news, information and facts from credible publishers and partners – like the Centres for Disease Control and Prevention, and World Health Organisation. 

As we enter this next phase of the COVID-19 recovery, we continue to explore new ways we can collaborate with credible and trusted partners to help support the health and well-being of our Snapchat community. To learn more about our ongoing efforts, visit: http://values.snap.com/news.

– Sofia Gross, Head of Policy Partnerships and Social Impact