At Snap, nothing is more important than the safety and well-being of our Snapchat community.  We have in place, and consistently enforce, policies and rules that detail the type of content and behavior that are acceptable on Snapchat. We offer tools and resources to help Snapchatters stay safe, and we engage with others in industry and across sectors to better protect teens and younger users in particular. 

To offer insight into how teens and young adults are faring online, in 2022, we launched research into Generation Z’s digital well-being. Now, for two years running, we’ve surveyed teens (aged 13-17), young adults (aged 18-24) and parents of teens, aged 13 to 19 in six countries: Australia, France, Germany, India, UK and the US. The study produces a Digital Well-Being Index (DWBI): a measure of Gen Z’s online psychological well-being. 

The second Digital Well-Being Index for the six geographies again stands at 62, a somewhat average reading on a scale of 0 to 100 – neither particularly favorable, nor especially worrisome.  By country, India registered the highest DWBI reading at 67, down one point from 68 in Year One.  Australia, Germany, the UK, and the U.S. all registered identical readings to 2022 at 63, 60, 62, and 64, respectively. France also dipped one percentage point to 59 from 60 in 2022. 

The index leverages the PERNA model, a variation on an existing research vehicle, comprising 20 sentiment statements across five categories: Positive Emotion, Engagement, Relationships, Negative Emotion and Achievement. Respondents were asked to state their level of agreement with each of the 20 statements, taking into account all of their online experiences on any device or online application (not just Snapchat) over the preceding three months.  (The research was conducted from April 28 to May 23, 2023.)  To review all 20 DWBI sentiment statements, see this link.

A DWBI score was calculated for each respondent based on the 20 sentiment statements. Their scores were aggregated into four DWBI groups: Flourishing (10%, unchanged from Year One); Thriving (41%, down 2 percentage point from 43% in 2022), Middling (42%, up 2 percentage points from 40% in Year One) and Struggling (7%, also unchanged from 2022). (See, Below for details.)