European Union
Last updated: 7 February 2024
These figures were calculated to meet current DSA rules and should only be relied on for DSA purposes. We may change how we calculated this figure over time, including in response to changing regulator guidance and technology. This may also differ from the calculations used for other active user figures we publish for other purposes.
Legal Representative 
Snap Group Limited has appointed Snap B.V. as its Legal Representative. You can contact the representative at dsa-enquiries [at] snapchat.com for the DSA, at vsp-enquiries [at] snapchat.com for AVMSD and DMA, through our Support Site [here], or at:
Snap B.V.
Keizersgracht 165, 1016 DP
Amsterdam, The Netherlands
If you are a law enforcement agency, please follow the steps outlined here.
Regulatory Authorities
For DSA, we are regulated by the European Commission, and the Netherlands Authority for Consumers and Markets (ACM). 
For AVMSD and the DMA, we are regulated by the Dutch Media Authority (CvdM).
DSA Transparency Report
Snap is required by Articles 15, 24 and 42 of the DSA to publish reports containing prescribed information regarding Snap's content moderation for Snapchat's services that are considered "online platforms", i.e., Spotlight, For You, Public Profiles, Maps, Lenses and Advertising. This report must be published every 6 months, from 25 October 2023.
Snap publishes transparency reports twice a year to provide insight into Snap's safety efforts and the nature and volume of content reported on our platforms. Our latest report for H1 2023 (1 January - 30 June) can be found here. That report contains the following information:
  • Government requests, which includes information and content removal requests; 
  • Content violations, which includes action taken in relation to illegal content and median response time; 
  • Appeals, which are received and handled through our internal complaints handling process.
Those sections are relevant to the information required by Article 15.1(a), (b) and (d) of the DSA. Note that they do not yet contain a full data-set because the latest report covers H1 2023, which predates the DSA's entry into force. 
We provide below some additional information on aspects not covered by our transparency report for H1 2023:
Content Moderation (Article 15.1(c) and (e), Article 42.2)
All content on Snapchat must adhere to our Community Guidelines and Terms of Service, as well as supporting terms, guidelines and explainers. Proactive detection mechanisms and reports of illegal or violating content or accounts prompt a review, at which point, our tooling systems process the request, gather relevant metadata, and route the relevant content to our moderation team via a structured user interface that is designed to facilitate effective and efficient review operations. When our moderation teams determine, either through human review or automated means that a user has violated our Terms, we may remove the offending content or account, terminate or limit the visibility of the relevant account, and/or notify law enforcement as explained in our Snapchat Moderation, Enforcement, and Appeals Explainer.  Users whose accounts are locked by our safety team for Community Guidelines violations can submit a locked account appeal, and users can appeal certain content enforcements.
Automated content moderation tools
On our public content surfaces, content generally goes through both auto-moderation and human review before it is eligible for distribution to a wide audience. With regards to automated tools, these include:
  • Proactive detection of illegal and violating content using machine learning;
  • Hash-matching tools (like PhotoDNA and Google's CSAI Match);
  • Abusive Language Detection to reject content based on an identified and regularly updated list of abusive keywords, including emojis.
For the period of our latest Transparency Report (H1 2023), there was no requirement to collate formal indicators / error rates for these automated systems. However, we regularly monitor these systems for issues and our human moderation decisions are regularly assessed for accuracy.

Human moderation
Our content moderation team operates across the globe, enabling us to help keep Snapchatters safe 24/7. Below, you will find the breakdown of our human moderation resources by the language specialities of moderators (note that some moderators specialise in multiple languages) as of August 2023:
Welcome to our European Union (EU) transparency page, where we publish EU specific information required by the EU Digital Services Act (DSA), the Audiovisual Media Service Directive (AVMSD) and the Dutch Media Act (DMA).  
Average Monthly Active Recipients 
As on 1 August 2023, we have 102 million average monthly active recipients (“AMAR”) of our Snapchat app in the EU. This means that, on average over the last 6 months, 102 million registered users in the EU have opened the Snapchat app at least once during a given month.
This figure breaks down by Member State as follows:
Welcome to our European Union (EU) transparency page, where we publish EU specific information required by the EU Digital Services Act (DSA), the Audiovisual Media Service Directive (AVMSD) and the Dutch Media Act (DMA).  
Average Monthly Active Recipients 
As on 1 August 2023, we have 102 million average monthly active recipients (“AMAR”) of our Snapchat app in the EU. This means that, on average over the last 6 months, 102 million registered users in the EU have opened the Snapchat app at least once during a given month.
This figure breaks down by Member State as follows:
Welcome to our European Union (EU) transparency page, where we publish EU specific information required by the EU Digital Services Act (DSA), the Audiovisual Media Service Directive (AVMSD) and the Dutch Media Act (DMA).  
Average Monthly Active Recipients 
As on 1 August 2023, we have 102 million average monthly active recipients (“AMAR”) of our Snapchat app in the EU. This means that, on average over the last 6 months, 102 million registered users in the EU have opened the Snapchat app at least once during a given month.
This figure breaks down by Member State as follows:
Welcome to our European Union (EU) transparency page, where we publish EU specific information required by the EU Digital Services Act (DSA), the Audiovisual Media Service Directive (AVMSD) and the Dutch Media Act (DMA).  
Average Monthly Active Recipients 
As on 1 August 2023, we have 102 million average monthly active recipients (“AMAR”) of our Snapchat app in the EU. This means that, on average over the last 6 months, 102 million registered users in the EU have opened the Snapchat app at least once during a given month.
This figure breaks down by Member State as follows:
Welcome to our European Union (EU) transparency page, where we publish EU specific information required by the EU Digital Services Act (DSA), the Audiovisual Media Service Directive (AVMSD) and the Dutch Media Act (DMA).  
Average Monthly Active Recipients 
As on 1 August 2023, we have 102 million average monthly active recipients (“AMAR”) of our Snapchat app in the EU. This means that, on average over the last 6 months, 102 million registered users in the EU have opened the Snapchat app at least once during a given month.
This figure breaks down by Member State as follows:

Welcome to our European Union (EU) transparency page, where we publish EU specific information required by the EU Digital Services Act (DSA), the Audiovisual Media Service Directive (AVMSD) and the Dutch Media Act (DMA).  
Average Monthly Active Recipients 
As on 1 August 2023, we have 102 million average monthly active recipients (“AMAR”) of our Snapchat app in the EU. This means that, on average over the last 6 months, 102 million registered users in the EU have opened the Snapchat app at least once during a given month.
This figure breaks down by Member State as follows:

Welcome to our European Union (EU) transparency page, where we publish EU specific information required by the EU Digital Services Act (DSA), the Audiovisual Media Service Directive (AVMSD) and the Dutch Media Act (DMA).  
Average Monthly Active Recipients 
As on 1 August 2023, we have 102 million average monthly active recipients (“AMAR”) of our Snapchat app in the EU. This means that, on average over the last 6 months, 102 million registered users in the EU have opened the Snapchat app at least once during a given month.
This figure breaks down by Member State as follows:

Welcome to our European Union (EU) transparency page, where we publish EU specific information required by the EU Digital Services Act (DSA), the Audiovisual Media Service Directive (AVMSD) and the Dutch Media Act (DMA).  
Average Monthly Active Recipients 
As on 1 August 2023, we have 102 million average monthly active recipients (“AMAR”) of our Snapchat app in the EU. This means that, on average over the last 6 months, 102 million registered users in the EU have opened the Snapchat app at least once during a given month.
This figure breaks down by Member State as follows:
These figures were calculated to meet current DSA rules and should only be relied on for DSA purposes. We may change how we calculated this figure over time, including in response to changing regulator guidance and technology. This may also differ from the calculations used for other active user figures we publish for other purposes.
Legal Representative 
Snap Group Limited has appointed Snap B.V. as its Legal Representative. You can contact the representative at dsa-enquiries [at] snapchat.com for the DSA, at vsp-enquiries [at] snapchat.com for AVMSD and DMA, through our Support Site [here], or at:
Snap B.V.
Keizersgracht 165, 1016 DP
Amsterdam, The Netherlands
If you are a law enforcement agency, please follow the steps outlined here.
Regulatory Authorities
For DSA, we are regulated by the European Commission, and the Netherlands Authority for Consumers and Markets (ACM). 
For AVMSD and the DMA, we are regulated by the Dutch Media Authority (CvdM).
DSA Transparency Report
Snap is required by Articles 15, 24 and 42 of the DSA to publish reports containing prescribed information regarding Snap's content moderation for Snapchat's services that are considered "online platforms", i.e., Spotlight, For You, Public Profiles, Maps, Lenses and Advertising. This report must be published every 6 months, from 25 October 2023.
Snap publishes transparency reports twice a year to provide insight into Snap's safety efforts and the nature and volume of content reported on our platforms. Our latest report for H1 2023 (1 January - 30 June) can be found here. That report contains the following information:
  • Government requests, which includes information and content removal requests; 
  • Content violations, which includes action taken in relation to illegal content and median response time; 
  • Appeals, which are received and handled through our internal complaints handling process.
Those sections are relevant to the information required by Article 15.1(a), (b) and (d) of the DSA. Note that they do not yet contain a full data-set because the latest report covers H1 2023, which predates the DSA's entry into force. 
We provide below some additional information on aspects not covered by our transparency report for H1 2023:
Content Moderation (Article 15.1(c) and (e), Article 42.2)
All content on Snapchat must adhere to our Community Guidelines and Terms of Service, as well as supporting terms, guidelines and explainers. Proactive detection mechanisms and reports of illegal or violating content or accounts prompt a review, at which point, our tooling systems process the request, gather relevant metadata, and route the relevant content to our moderation team via a structured user interface that is designed to facilitate effective and efficient review operations. When our moderation teams determine, either through human review or automated means that a user has violated our Terms, we may remove the offending content or account, terminate or limit the visibility of the relevant account, and/or notify law enforcement as explained in our Snapchat Moderation, Enforcement, and Appeals Explainer.  Users whose accounts are locked by our safety team for Community Guidelines violations can submit a locked account appeal, and users can appeal certain content enforcements.
Automated content moderation tools
On our public content surfaces, content generally goes through both auto-moderation and human review before it is eligible for distribution to a wide audience. With regards to automated tools, these include:
  • Proactive detection of illegal and violating content using machine learning;
  • Hash-matching tools (like PhotoDNA and Google's CSAI Match);
  • Abusive Language Detection to reject content based on an identified and regularly updated list of abusive keywords, including emojis.
For the period of our latest Transparency Report (H1 2023), there was no requirement to collate formal indicators / error rates for these automated systems. However, we regularly monitor these systems for issues and our human moderation decisions are regularly assessed for accuracy.

Human moderation
Our content moderation team operates across the globe, enabling us to help keep Snapchatters safe 24/7. Below, you will find the breakdown of our human moderation resources by the language specialities of moderators (note that some moderators specialise in multiple languages) as of August 2023:
Welcome to our European Union (EU) transparency page, where we publish EU specific information required by the EU Digital Services Act (DSA), the Audiovisual Media Service Directive (AVMSD) and the Dutch Media Act (DMA).  
Average Monthly Active Recipients 
As on 1 August 2023, we have 102 million average monthly active recipients (“AMAR”) of our Snapchat app in the EU. This means that, on average over the last 6 months, 102 million registered users in the EU have opened the Snapchat app at least once during a given month.
This figure breaks down by Member State as follows:
Welcome to our European Union (EU) transparency page, where we publish EU specific information required by the EU Digital Services Act (DSA), the Audiovisual Media Service Directive (AVMSD) and the Dutch Media Act (DMA).  
Average Monthly Active Recipients 
As on 1 August 2023, we have 102 million average monthly active recipients (“AMAR”) of our Snapchat app in the EU. This means that, on average over the last 6 months, 102 million registered users in the EU have opened the Snapchat app at least once during a given month.
This figure breaks down by Member State as follows: