logoSnap Values
Recommendation Eligibility

Illegal or Regulated Activities

Not Eligible for Recommendation:

For content to be eligible for recommendation to a wider audience, it must not:

Facilitate or promote illegal activity.

Such content is prohibited in our Community Guidelines, which means it is also prohibited in these Recommendation Eligibility Guidelines.

Depict tobacco, nicotine, or cannabis products or paraphernalia.

While our Community Guidelines do not prohibit Snaps of adults using these products in places where they are legal, these Recommendation Eligibility Guidelines deny amplification to such content.

Depict dangerous alcohol use

While our Community Guidelines do not prohibit Snaps of adults consuming alcohol, these Recommendation Eligibility Guidelines deny amplification to content that shows excessive or dangerous alcohol use by an adult, such as rapidly consuming large quantities of alcohol, or operating heavy machinery while intoxicated or while alcohol is present, or drinking to the point of slurred speech or loss of consciousness.

Depict real modern lethal weapons

Guns, combat knives, explosives, etc. - outside of a news, education, or sports context.

  • Historical weapons (catapults, blunderbusses, swords, etc.) are allowed.

  • Fictional weapons (cosplay props, video game weapons, etc.) are allowed.

Promote certain regulated goods or services

Our Commercial Content Policy explains how Snapchatters may share commercial content with their friends or followers, including content that requires targeting based on age or location. But in order to be eligible for recommendation, content must not solicit regulated products or services, including but not limited to: alcohol, tobacco, health products with unrealistic claims, and others.

Sensitive:

The following is eligible for recommendation, but we may choose to limit its visibility to certain Snapchatters based on their age, location, preferences, or other criteria.

Up Next:

Hateful Content, Terrorism, and Violent Extremism

Read Next