December 1, 2025

December 1, 2025

We publish this transparency report twice a year to provide insights into Snap’s safety efforts. As part of our commitment to safety and transparency, we continually strive to make these reports more comprehensive and informative for the many stakeholders who care deeply about our content moderation, our approach to law enforcement, and the safety and well-being of the Snapchat community. 

This Transparency Report covers the first half of 2025 (January 1 - June 30). We share global data about reports by users and proactive detection by Snap; enforcements by our Safety teams across specific categories of Community Guidelines violations; how we responded to requests from law enforcement and governments; and how we responded to notices of copyright and trademark infringement. We also provide country-specific insights in a series of linked pages.

To find additional safety and privacy resources on Snapchat, see our About Transparency Reporting tab at the bottom of the page.

Please note that the most up-to-date version of this Transparency Report is the English version.

Our Safety teams enforce our Community Guidelines both proactively (through the use of automated detection tools) and reactively (in response to reports), as further detailed in the following sections of this report. In this reporting cycle (H1 2025), our Safety teams took the following numbers of enforcements:

Below is a breakdown per type of Community Guidelines violations concerned, including the median “turnaround time” between the time we detected the violation (either proactively or upon receipt of a report) and the time we took final action on the relevant content or account:

The Total Enforcements data includes enforcements taken by Snap after review of in-app reports submitted through Snapchat.  This represents the vast majority of enforcements made by Snap’s Safety teams. This number excludes most enforcements made as a result of investigations based on reports made to Snap via our Support Site or other mechanisms (e.g., via email), or as a result of some proactive investigations undertaken by our Safety teams. These excluded enforcements represented less than 0.5% of enforcement volume in the first half of 2025.

During the reporting period, we saw a Violative View Rate (VVR) of 0.01 percent, which means that out of every 10,000 Snap and Story views on Snapchat, 1 contained content found to violate our Community Guidelines. Among enforcements for what we consider to be “Severe Harms,” we saw a VVR of 0.0003% percent. A breakdown of VVR by policy reason is provided in the table below.

From January 1 - June 30, 2025, in response to 19,766,324 in-app reports of violations of our Community Guidelines, Snap’s Safety teams took a total of 6,278,446 enforcement actions globally, including enforcements against 4,104,624 unique accounts.  This in-app reporting volume excludes support site and email reports, which comprise less than 1% of total reporting volume.  The median turnaround time for our Safety teams to take enforcement action in response to those reports was ~2 minutes. A breakdown per policy reason is provided below. (Note: In prior reports, we sometimes referred to this as the "reporting category."  Going forward, we are using the term "policy reason,"  which we feel more accurately reflects the nature of the data – because our Safety teams strive to enforce according to the appropriate policy reason, regardless of the reporting category identified by the person submitting the report.)

In the first half of 2025, we continued to reduce median turnaround times across all policy categories, cutting them by an average of more than 75% as compared to the prior reporting period, to 2 minutes. This reduction was due in large part to a continued concerted effort to improve our prioritization of reports for review based on severity of harm and automated review.

We also made several targeted changes to our safety efforts in the reporting period, which had an impact on the data reported here, including strengthening our policies on illicit activity involving weapons. We observed an increase in reports and enforcements in the Child Sexual Exploitation category, which was driven primarily by an increase in sexualized or sensitive content involving minors that violates our policies but is not illegal in the U.S. or subject to reporting to U.S. National Center for Missing and Exploited Children (NCMEC). The increase of volume related to Sexual Content (and decrease of volume related to Harassment) was driven by our reclassification of Sexual Harassment-associated content from Harassment to Sexual Content.

We use automated tools to proactively detect and, in some cases, enforce against violations of our Community Guidelines. These tools include hash-matching technology (including PhotoDNA and Google’s Child Sexual Abuse Imagery (CSAI)), Google’s Content Safety API, and other propreitary  technology designed to detect illegal and violative text and media, sometimes leveraging artificial intelligence and machine learning. Our proactive detection numbers routinely fluctuate as the result of user behavior changes, improvements to our detection capabilities, and changes to our policies.

In the first half of 2025, we took the following enforcement actions after proactively detecting violations of our Community Guidelines using automated detection tools:

Sexual exploitation of any member of our community, especially minors, is illegal, abhorrent, and prohibited by our Community Guidelines. Preventing, detecting, and eradicating CSEA on our platform is a top priority for Snap, and we continually evolve our capabilities to combat these and other crimes.

We use active technology detection tools to help identify CSEA-related content. These tools include hash-matching tools (including PhotoDNA and Google’s CSAI Match, to identify known illegal images and videos of CSEA, respectively) and Google’s Content Safety API (to identify novel, "never-before-hashed" illegal imagery). In addition, in some cases, we use behavioral signals to enforce against other suspected CSEA activity. We report CSEA-related content to the U.S. National Center for Missing and Exploited Children (NCMEC), as required by law. NCMEC then coordinates with domestic or international law enforcement, as necessary.

In the first half of 2025, we took the following actions upon identifying CSEA on Snapchat (either proactively or upon receiving a report):

Snapchat empowers friends to help each other in difficult times by providing resources and support for Snapchatters in need. 

Our Here For You search tool provides resources from experts when users search for certain topics related to mental health, anxiety, depression, stress, suicidal thoughts, grief and bullying. We have also developed a page dedicated to combating financially motivated sexual extortion and other sexual risks and harms, in an effort to support those in distress.

When our Safety teams become aware of a Snapchatter in distress, they are equipped to provide  self-harm prevention and support resources, and to notify emergency services, as needed. The resources we share are available on our global list of safety resources, which is publicly available to all Snapchatters at our Privacy, Safety & Policy Hub.

Below we provide information about appeals we received from users requesting a review of our decision to lock their account for Community Guidelines violations in the first half of 2025:

This section provides an overview of our Safety teams’ actions to enforce our Community Guidelines, both proactively and in response to in-app reports of violations, in a sampling of geographic regions. Our Community Guidelines apply to all content on Snapchat—and to all Snapchatters—across the globe, regardless of location.

Information for individual countries, including all EU Member States, is available for download via the attached CSV file.

Snap is committed to ensuring that all ads are fully compliant with our advertising policies. We believe in a responsible approach to advertising, creating a safe experience for all Snapchatters. All ads are subject to our review and approval. In addition, we reserve the right to remove ads, including in response to user feedback, which we take seriously. 

Below we have included insight into our moderation for paid advertisements that are reported to us following their publication on Snapchat. Note that ads on Snapchat can be removed for a variety of reasons as outlined in Snap’s Advertising Policies, including deceptive content, adult content, violent or disturbing content, hate speech, and intellectual property infringement. Additionally, you can find Snapchat’s Ads Gallery on values.snap.com under the “Transparency” tab.