June 30, 2026

June 30, 2026

We publish this transparency report twice a year to provide insights into Snap’s safety efforts. As part of our commitment to safety and transparency, we consistently strive to make these reports more comprehensive and informative for the many stakeholders who care deeply about our content moderation, approach to law enforcement, and the safety and well-being of the Snapchat community.

This Transparency Report covers the second half of 2025 (July 1 - December 31). We share global data about user reports and proactive detection; enforcements by our Safety teams across specific categories of Community Guidelines violations; how we responded to requests from law enforcement and governments; and how we responded to notices of copyright and trademark infringement. We also provide country-specific insights in a series of linked pages.

To find additional safety and privacy resources on Snapchat, see our About Transparency Reporting tab at the bottom of the page.

Please note that the most up-to-date version of this Transparency Report is the English version.

Our Safety teams enforce our Community Guidelines both proactively (through the use of automated detection tools) and reactively (in response to reports). In this reporting cycle (H2 2025), our Safety teams took the following total number of enforcements:

Below is a breakdown per type of Community Guidelines violations concerned, including the median “turnaround time” between the time we detected the violation (either proactively or upon receipt of a report) and the time we took final action on the relevant content or account:

The Total Enforcements data includes enforcements taken by Snap after review of in-app reports submitted through Snapchat and certain support-site origin reports.  This represents the vast majority of enforcements made by Snap’s Safety teams. This number excludes certain enforcements made as a result of reports made to Snap via our Support Site or other mechanisms (e.g., via email), or as a result of some proactive investigations undertaken by our Safety teams. These excluded enforcements represented less than 1% of enforcement volume in the second half of 2025.

During the reporting period, we identified a Violative View Rate (VVR) of approximately 0.01%, which means that out of every 10,000 Snap and Story views on Snapchat, approximately 1 contained content found to violate our Community Guidelines. Among enforcements for what we consider to be “Severe Harms,” we identified a VVR of 0.0003%. A breakdown of VVR by policy is provided in the table below.

From July 1 - December 31, 2025, in response to 22,125,467 in-app reports of violations of our Community Guidelines, Snap’s Safety teams took a total of 6,858,386 enforcement actions globally, including enforcements against 4,548,479 unique accounts.  This in-app reporting volume excludes support site and email reports, which comprise less than 1% of total reporting volume.  The median turnaround time for our Safety teams to take enforcement action in response to those reports was ~1 minute.

In the second half of 2025, we continued to reduce median turnaround times across nearly all policy categories, bringing the median time to take enforcement action in response to a report to approximately one minute.  We lowered median turnaround times for CSEA (from ~7 to ~3 minutes), Hate Speech (from ~6 to ~1 minute), and Drugs (from ~5 minutes to ~3 minutes).  These reductions were driven by continued improvements to our prioritization processes and automated technology.