1 December 2025

19 May 2026

We publish this transparency report twice a year to provide insights into Snap's safety efforts. As part of our commitment to safety and transparency, we continually strive to make these reports more comprehensive and informative for the many stakeholders who care deeply about our content moderation, our approach to law enforcement, and the safety and well-being of the Snapchat community. 

This Transparency Report covers the first half of 2025 (1 January - 30 June). We share global data about reports by users and proactive detection by Snap; enforcements by our Safety teams across specific categories of Community Guidelines violations; how we responded to requests from law enforcement and governments, and how we responded to notices of copyright and trademark infringement. We also provide country-specific insights in a series of linked pages.

To find additional safety and privacy resources on Snapchat, see our About Transparency Reporting tab at the bottom of the page.

Please note that the most up-to-date version of this Transparency Report is the English version.

Our Safety teams enforce our Community Guidelines both proactively (through the use of automated detection tools) and reactively (in response to reports), as further detailed in the following sections of this report. In this reporting cycle (H1 2025), our Safety teams took the following numbers of enforcements:

Below is a breakdown per type of Community Guidelines violations concerned, including the median "turnaround" time between the time we detected the violation (either proactively or upon receipt of a report) and the time we took final action on the relevant content or account:

The Total Enforcements data includes enforcements taken by Snap after review of in-app reports submitted through Snapchat.  This represents the vast majority of enforcements made by Snap's Safety teams. This number excludes most enforcements made as a result of investigations based on reports made to Snap via our Support Site or other mechanisms (e.g. via email), or as a result of some proactive investigations undertaken by our Safety teams. These excluded enforcements represented less than 0.5% of enforcement volume in the first half of 2025.

During the reporting period, we saw a Violative View Rate (VVR) of 0.01 percent, which means that out of every 10,000 Snap and Story views on Snapchat, 1 contained content found to violate our Community Guidelines. Among enforcements for what we consider to be "Severe Harms", we saw a VVR of 0.0003% percent. A breakdown of VVR by policy reason is provided in the table below.

From 1 January - 30 June 2025, in response to 19,766,324 in-app reports of violations of our Community Guidelines, Snap’s Safety teams took a total of 6,278,446 enforcement actions globally, including enforcements against 4,104,624 unique accounts.  This in-app reporting volume excludes support site and email reports, which comprise less than 1% of total reporting volume.  The median turnaround time for our Safety teams to take enforcement action in response to those reports was -2 minutes. A breakdown per policy reason is provided below. (Note: In prior reports, we sometimes referred to this as the "reporting category".  Going forward, we are using the term "policy reason", which we feel more accurately reflects the nature of the data - because our Safety teams strive to enforce according to the appropriate policy reason, regardless of the reporting category identified by the person submitting the report.

In the first half of 2025, we continued to reduce median turnaround times across all policy categories, cutting them by an average of more than 75% as compared to the prior reporting period, to 2 minutes. This reduction was due in large part to a continued concerted effort to improve our prioritisation of reports for review based on severity of harm and automated review.

We also made several targeted changes to our safety efforts in the reporting period, which had an impact on the data reported here, including strengthening our policies on illicit activity involving weapons. We observed an increase in reports and enforcements in the Child Sexual Exploitation category, which was driven primarily by an increase in sexualised or sensitive content involving minors that violates our policies but is not illegal in the US or subject to reporting to US National Centre for Missing and Exploited Children (NCMEC). The increase of volume related to Sexual Content (and decrease of volume related to Harassment) was driven by our reclassification of Sexual Harassment-associated content from Harassment to Sexual Content.