Ads in My AI

Ads that are displayed in My AI work a bit differently from other ads on Snapchat: they are determined by the context of your My AI conversation and whether, for example, you are looking for recommendations for products or services. We call these “contextual ads.” Another difference from other ads on Snapchat: My AI ads are provided by Snap’s advertising partners, rather than by Snap. Our advertising partners receive your queries (if we determine there’s commercial intent) and additional context, including your age range (i.e., whether you are under 18 or not), country/language, operating system type (i.e., iOS/Android), and IP address to help provide appropriate and relevant ads for you. For example, if you ask My AI “who makes the best electric guitar?” you might see a “sponsored” ad section for a guitar maker. All of this may sound familiar, as My AI ads work a lot like search ads on other platforms.