Content Recommendation Eligibility

*Some users’ content may have a more restricted audience due to age or region.

Keep in mind that in addition to the Recommendation Eligibility Guidelines, the Community Guidelines always apply. If you want to know what’s never allowed on Snapchat, regardless of where it’s being posted, please review our Community Guidelines.

We moderate with a blend of technology and human review. We also provide in-app tools for Snapchatters to report content that they find objectionable. We aim to respond to user reports quickly, and we use feedback to improve the content experience for all Snapchatters. 

The Recommendation Eligibility Guidelines apply to content from any source, be it a partner, individual creator, or an organization of any kind.

In addition to reviewing individual content submissions, we consider accounts holistically. When we identify violations involving the severe harms described in our Community Guidelines, we lock the user’s account. When an account repeatedly violates non-severe harms, or these Recommendation Eligibility Guidelines,  we may reduce that account’s reach. For example, if a creator has a pattern of posting sexually suggestive content, we may decline to algorithmically recommend that creator to certain cohorts, such as teens, new users, people who have not indicated they want to see suggestive content, or people in countries where such imagery is prohibited.

For more details on Snapchat Moderation, Enforcement, and Appeals, see this page.

Throughout these Recommendation Eligibility Guidelines, you’ll find that some content is categorized as “sensitive.” Sensitive content is not necessarily violative, but it may be displeasing to other users. Snapchatters represent a diverse range of ages, cultures and beliefs, and we want to provide a safe, healthy, valuable experience for all users, including those as young as 13.

Therefore, when we determine that content is sensitive, we may not recommend it to minors, new users, or users in certain countries. For all other users, we strive to limit the overall density of sensitive content in recommendations.    

For example:

• Hunting content: this may be interesting to some users, but disturbing to others. We won’t promote it to a general audience.

• Swimwear: playing beach volleyball in a bathing suit is likely to be recommended to most users; however, sexually suggestive swimwear (for example, posing in a bedroom) may not be recommended to new users, minors, people in countries where such imagery is considered inappropriate, or adults who have not indicated interest in such imagery.

Please note that the Sensitive criteria in these Recommendation Eligibility Guidelines should only serve as a non-exhaustive list of examples. We may restrict or decline to recommend any content based on moderation history, user feedback, engagement signals, or our own editorial discretion.

We reserve the right to apply these Recommendation Eligibility Guidelines at our discretion and to take any action to enforce them, which may include, among other things, removing, limiting distribution, suspending, limiting promotion or age-gating your content.

Creators or Partners that violate our Community Guidelines or Terms of Service will be deemed in violation of these Recommendation Eligibility Guidelines.

Additionally, all content must comply with applicable law anywhere that it is distributed and with the terms of our content agreement with you. Where we believe the foregoing has been violated, we reserve all rights to remove the offending content.