Quality

This includes, but is not limited to, users' racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, personal health or sex life.

This includes content with blurry, low-resolution, or pixelated imagery; incorrect orientation; unoriginal or poorly reformatted content; letterboxed videos; or missing audio.

Intense visual effects without a warning for photosensitive users.

This applies to logos or headlines that may be hard to read due to issues with capitalization, punctuation, symbols or emojis.

We also prohibit redirections to destinations that are social media, messaging, or cloud-storage services. Some off-platform links may be eligible for recommendation, but only on limited surfaces for vetted Creators.

On other messaging services or social media platforms. For example, a username paired with the name or logo of a different social media or messaging app. (Note: we make exceptions when a Snap is attributing content to the original creator and adding original, transformative commentary).

Our content ranking algorithm rewards authentic, human-made content over wholly AI-generated content created outside of Snapchat, even when AI-generated content has transparency disclosures. AI-generated content that was created within Snapchat is eligible for recommendation because our tools always include transparency indicators.

• Posting content that you did not create, and that you have not transformed in a creative way (via commentary, reactions, etc.) 

• Low-effort “reaction” content that is merely a pretext to repost someone else’s content

• Repeatedly posting the same content, whether it’s your own or someone else’s, with minimal creative differences

(URLs, QR codes, etc.) to destinations that are not: other messaging services, other social media platforms, or cloud storage servers.