Quality

Such as blurry low-resolution or overly pixelated imagery, incorrect orientation that would require a user to rotate their screen from vertical to horizontal, videos that mistakenly lack audio, etc.

Without a warning for photosensitive users.

This applies to logos or headlines that may be hard to read due to issues with capitalisation, punctuation, symbols or emojis.

(URLs, QR codes, etc.) to other messaging services, social media platforms or cloud storage servers. You are free to link to other social media platforms on your own story or profile, but that will not be eligible for promotion. (Note: in Discover, we make exceptions for certain trusted URLs on Snaps within a user’s Story, but those Snaps are not eligible to be featured as Tiles).

On other messaging services or social media platforms. For example, a username paired with the name or logo of a different social media or messaging app. (Note: we make exceptions when a Snap is attributing content to the original creator and adding original, transformative commentary).

Our content ranking algorithm rewards authentic, human-made content over wholly AI-generated content created outside of Snapchat, even when AI-generated content has transparency disclosures. AI-generated content that was created within Snapchat is eligible for recommendation. Our tools always include transparency indicators. 

• Posting content that you did not create, and that you have not transformed in a creative way (via commentary, reactions, etc.) 

• Low-effort “reaction” content that is merely a pretext to repost someone else’s content

• Repeatedly posting the same content, whether it’s your own or someone else’s, with minimal creative differences