Illegal or Regulated Activities
Prohibited Content
Illegal or regulated activities, products or services that are prohibited in our Community Guidelines are prohibited anywhere on Snapchat.
Not Eligible for Recommendation:
For content to be eligible for recommendation to a wider audience, it must not:
Facilitate or promote illegal activity.
Such content is prohibited in our Community Guidelines, which means it is also prohibited in these Recommendation Eligibility Guidelines.
Depict tobacco, nicotine, or cannabis products or paraphernalia.
While our Community Guidelines do not prohibit Snaps of adults using these products in places where they are legal, these Recommendation Eligibility Guidelines deny amplification to such content.
Depict dangerous alcohol use
While our Community Guidelines do not prohibit Snaps of adults consuming alcohol, these Recommendation Eligibility Guidelines deny amplification to content that shows excessive or dangerous alcohol use by an adult, such as rapidly consuming large quantities of alcohol, or operating heavy machinery while intoxicated or while alcohol is present, or drinking to the point of slurred speech or loss of consciousness.
Depict real modern lethal weapons
Guns, combat knives, explosives, etc. – outside of a news, education or sports context.
Historical weapons (catapults, blunderbusses, swords, etc.) are allowed.
Fictional weapons (cosplay props, video game weapons, etc.) are allowed.
Promote certain regulated goods or services
Our Commercial Content Policy explains how Snapchatters may share commercial content with their friends or followers, including content that requires targeting based on age or location. But in order to be eligible for recommendation, content must not promote these regulated areas:
Residential property
Employment opportunities
Gambling, real money gaming/betting, lotteries, sweepstakes
Unrealistic claims about potential health benefits of a product or service; any promotion of supplements, pharmaceuticals or weight loss products
Loans, investments, credit, cryptocurrencies, NFTS or any other financial products or services
Alcohol
Tobacco, cannabis and their derivatives (nicotine, THC/CBD products) or paraphernalia (vapes, etc.)
Explosives, fireworks, pyrotechnics, demolition devices
Dating apps, sites or services
Sensitive:
The following is eligible for recommendation, but we may choose to limit its visibility to certain Snapchatters based on their age, location, preferences or other criteria.
Hateful Content, Terrorism and Violent Extremism