Ads Category Requirements

Gaming, Gambling and Lotteries

Game Over

Our ad policies regarding the promotion of Gaming and Gambling Services apply to the promotion of online casinos, brick and mortar casinos, lotteries, daily fantasy sports, and any product or service (including online or mobile games) that asks Snapchatters to pay to play games of chance to win prizes with real-world value ("Gaming and Gambling Services").

Advertisers for Gaming and Gambling Services must comply with all applicable licensing or registration requirements and must provide Snap with proof of current license or registration. All Gaming and Gambling Services advertisers must be pre-approved by Snap. To apply for approval, please complete the Advertising of Gambling Services Application and agree to the Snap Gambling Terms

Ads for Gaming and Gambling Services must not:

  • Target territories where the advertiser is not authorized to operate.

  • Target or be likely to appeal particularly to people under the legal gambling age in the territory where the ad will run.

  • Glorify gambling or misrepresent the benefits of participation.

  • Encourage individuals to play beyond their means.

Ads must not promote gambling tipster services (information about odds or offers available from gambling operators).

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