Adult Content

References to human genitalia or sexual anatomy in the context of health, personal grooming or education.

• Examples: menstrual products, STI testing, safer sex PSAs from reputable sources or a trailer for a documentary about human sexual anatomy.

References and depictions of internal sexual organs in a health context.

• Examples: pregnancy tests, ovulation kits, pelvic floor therapy.

Incidental depiction of the pelvic area, if clothed.

• Examples: belts, compression shorts, bikini bottoms

Emphasis on frequently sexualised body parts that are relevant to a non-sexual/non-erotic product or service.

• Examples: advertisements for swimwear, bare abdominal muscles in advertisements for exercise programmes or references to bums in an advertisement for a comfortable chair.

References to sexual activity in a health or public safety context.

• Examples: an educational PSA about sexual consent or positive references to sexual orientation or gender identity. 

Dating advertisements (as long as there are no references to sexual activity)

Sexual solicitation of any kind.

Depictions or graphic descriptions of genitalia in any context, exposed nipples, bare buttocks or partially obscured nudity. 

• Examples: a person that is naked except for body paint or emojis.

Depictions of, or references to specific sex acts, in any context. This includes gestures that imitate a specific sex act, with or without props. 

Dating advertisements that emphasise casual sexual encounters.

Sexual solicitation of any kind.

Adult entertainment

• Examples: pornography, sexual live streams, strip clubs, burlesque. 

Non-consensual sexual material.

• Examples: tabloids that publish leaked, private, suggestive photos

Depictions of, or gratuitous references to sexual violence.

• Examples: graphic movie trailers that depict sexual assault, self-defense products that describe attempted sexual assault.